Soulsight
Design ServicesIllinois, United States51-200 Employees
Soulsight is a design services firm based in Chicago, Illinois, with more than 25 years of experience in brand strategy and design for consumer packaged goods. It blends the scale and rigor of a large agency with the agility of a startup to help brands not only grow but lead their categories. Its S.O.U.L. approach translates consumer insights into sharper positioning and brand experiences intended to drive choice and purchase. The firm has served Fortune 100 clients and other major CPG brands, including packaging and identity work for Vizzy Pride. In August 2024, Soulsight announced the acquisition of Freshmade Brands, expanding its branding and packaging capabilities.