Post Acquisition Didomi's 2025 acquisition of Sourcepoint creates a post acquisition market dynamic. Consider engaging Didomi's customer base for cross sell of Sourcepoint's universal consent and preferences features or offering integration services to ease migration.

New Features Rollout Sourcepoint launched two major features of its Universal Consent and Preferences platform in February 2025: Legal Preferences and Transaction Receipts, expanding consent management, legal compliance and audit readiness for enterprise brands.

European Footprint Strategic move in 2024 with the acquisition of Sibbo Ventures expands Sourcepoint's European footprint and CTV offerings, enabling delivery to European brands and media buyers seeking privacy compliance across regions.

Strategic Partnerships Partnership with Freestar in 2024 demonstrates a go to market via ad tech partners and privacy solution providers; use this to approach potential integrations with other CMPs and ad tech stacks in target accounts.

Global Footprint Sourcepoint handles over 30 billion consumer touchpoints per month for influential brands, underscoring the value of enterprise grade privacy automation and potential to upsell cross region deployments. The company has offices in New York, Berlin, and London, supporting multi regional deployments.