South Australian Tourism Commission
Government AdministrationSouth Australia, Australia201-500 Employees
The South Australian Tourism Commission is a government agency charged with promoting South Australia as a tourism destination by targeting key markets and bringing events and festivals to the state. Tourism is a major contributor to the state's economy, with benefits extending to regional communities and to industries such as agriculture, wine, retail, education, real estate, and transport. To guide growth, SATC implements the South Australian Visitor Economy Sector Plan 2030, which aims to lift visitor spend to 12.8 billion and generate about 52,000 jobs. The commission serves travelers and tourism-related businesses by shaping the destination offer and coordinating events that draw visitors. It operates within the government administration sector and is based in Adelaide, South Australia. Its core focus is to expand the state's visitor economy through ongoing marketing to strategic markets and by bringing compelling events and festivals to the region.
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