Tourism Growth Visit Indy is a non-profit sales and marketing arm for Indianapolis and the Indiana Convention Center, actively promoting destinations for conventions, meetings, and leisure travel. With a recent convention center expansion and strong regional air access, there is a clear opportunity to propose expanded event partnerships, sponsorships, and destination marketing campaigns to boost convention bookings and attendance.

Record Performance The organization reports a 2025 hotel room occupancy/throughput record and ongoing leadership recognition as a top convention city. This signals robust demand and credibility that can be leveraged to upsell premium hospitality partnerships, targeted advertising for large events, and enhanced data-driven promotion packages for sponsors and partners.

Strategic Partnerships partnerships with local sports and cultural segments are highlighted by initiatives like the Hysteria: A Basketball Show podcast and involvement with Indiana Sports Corp. This presents an opportunity to offer co-branded content, experiential marketing, and integrated sponsorships tied to major sports tournaments and cultural events.

Tech and Analytics Visit Indy utilizes digital and ad tech tools (DFP, Azure CDN, DNSimple, Python, Adobe Creative Suite, etc.). This indicates readiness for data-driven marketing programs, audience targeting, retargeting, and performance-based sponsorship packages that leverage analytics to optimize reach and ROI for partners.

Funding Size With estimated annual revenue in the 100M–250M range and a mid-sized team, there is room to offer scalable marketing solutions, including tiered sponsorships, programmatic advertising, and event-specific campaigns designed to align with partner budgets and maximize incremental tourism spend.