Insights

Growth Footprint Southerland operates four US factories and serves over 40 states, indicating strong regional production capacity and a broad market reach. Sales opportunities lie in expanding retailer partnerships, private label programs, and national distribution deals to capitalize on their manufacturing scale.

Value Focus Positioned as a provider of high quality sleep systems at the best value, Southerland appeals to cost-conscious retailers and direct-to-consumer channels seeking affordable premium options. Opportunity exists to upsell bundled sleep solutions, accessories, and financing options that reinforce value.

Hybrid Momentum Recent launches of six-model hybrid mattress lines and Signature brand expansions suggest ongoing innovation and product diversification. Potential sales angles include stocking new hybrid models, private labeling hybrids, and cross-selling foundations and adjustable bases.

Channel Expansion Strategic partnerships and retail collaborations have grown, including distributor and retailer partnerships. There is potential to deepen retail partnerships, expand regional showrooms, and explore e-commerce collaborations leveraging their existing digital presence and ad tracking stack.

People & Partnerships A family-owned culture with growth ambition and values oriented to customer service creates a favorable environment for long-term contracts. Target new employer-aligned partnerships, B2B relationships with hotel or hospitality suppliers, and opportunities to offer private label products to strengthen retention and account longevity.

Similar companies to Southerland

Southerland Tech Stack

Southerland uses 8 technology products and services including Facebook Pixel, Business Catalyst, Shopify, and more. Explore Southerland's tech stack below.

  • Facebook Pixel
    Analytics
  • Business Catalyst
    Content Management System
  • E-commerce
  • Google Fonts API
    Font Scripts
  • Live Chat
  • HTTP/3
    Web & Portal Technology
  • Adobe Fonts
    Web Fonts

Media & News

Southerland's Email Address Formats

Southerland uses at least 4 email formats:
Southerland Email FormatsExamplePercentage
FLast@southerlandsleep.comJDoe@southerlandsleep.com
82%
Last@southerlandsleep.comDoe@southerlandsleep.com
14%
First.Last@southerlandsleep.comJohn.Doe@southerlandsleep.com
2%
FirstLast@southerlandsleep.comJohnDoe@southerlandsleep.com
2%

Frequently Asked Questions

What is Southerland's phone number?

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You can contact Southerland's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Southerland's official website and social media links?

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Southerland's official website is southerlandsleep.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Southerland generate?

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As of August 2026, Southerland's annual revenue is estimated to be $100M - $250M.

What is Southerland's SIC code and NAICS code?

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Southerland's SIC code is 4214 - Local Trucking With Storage and NAICS code is 31-33 - Manufacturing.

How many employees does Southerland have currently?

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As of August 2026, Southerland has approximately 164 employees across 3 continents, including North America, Asia and Europe. Key team members include Regional Vice President Of Sales: D. N., Manager: B. B. and Traffic Manager: B. M. Explore Southerland's employee directory with LeadIQ.

What industry does Southerland belong to?

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Southerland operates in the Manufacturing industry.

What technology does Southerland use?

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Southerland's tech stack includes Facebook Pixel, Business Catalyst, Shopify, Mimecast Secure Email Gateway, Google Fonts API, Brevo, HTTP/3 and Adobe Fonts.

What is Southerland's email format?

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Southerland's email format typically follows the pattern of FLast@southerlandsleep.com. Find more Southerland email formats with LeadIQ.
Southerland logo

Southerland

ManufacturingTennessee, United States51-200 Employees

Southerland is a privately held sleep-products manufacturer in the United States, one of the top-20 producers in its segment, with a history spanning more than a century. The company makes mattresses, foundations, and adjustable foundations, and distributes these products through its own brands and private-label lines to retailers in more than 40 states. Headquartered in Nashville, Tennessee, it has expanded from a single facility to four manufacturing plants across the country.

Its operating philosophy centers on honesty and integrity, quality components and craftsmanship, safety for employees and consumers, teamwork, humility, and continuous improvement. In late 2020, Southerland broadened its Signature brand with a six-model hybrid mattress lineup, expanding its product offerings. The company provides a comprehensive benefits package to employees, including health, dental, vision, life, disability, accident, critical illness coverage, and a 401(k) plan.

Section iconCompany Overview

Phone number
SIC Code
4214 - Local Trucking With Storage
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Southerland's revenue is estimated to be in the range of $100M - $250M

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