Insights

Expansion footprint Southerland operates four factories across the US and serves over 40 states, signaling a broad market reach and potential for scalable distribution partnerships, regional retailers, and carrier relationships to support national growth.

Value-focused positioning Positioned as a high quality sleep system at the best value, there is opportunity to upsell mid to upper tier configurations, private label programs, and adjustable foundations to price-sensitive retailers and consumers seeking affordability without sacrificing quality.

Hybrid mattress growth Recent launches of six-model hybrid lines and Signature brand expansions suggest strong demand for hybrid sleep solutions; potential sales play includes retailer education, showroom strategy, and exclusive hybrid assortments with partners targeting hybrid-seeking customers.

Channel and partnerships Historical expansion through retail partnerships and private label products indicates openness to channelDiversification, co-branding, and national account engagements with multi-store networks and eCommerce-friendly partners.

Operational scale and VC exposure Private ownership with multiple factories and a growth-minded strategy, plus a connection to Focused Search Partners, presents opportunities for strategic financing conversations, distribution optimization, and efficiency-focused supplier programs to support scale.

Southerland Tech Stack

Southerland uses 8 technology products and services including Facebook Pixel, BootstrapCDN, Concrete CMS, and more. Explore Southerland's tech stack below.

  • Facebook Pixel
    Analytics
  • BootstrapCDN
    Content Delivery Network
  • Concrete CMS
    Content Management System
  • Business Catalyst
    Content Management System
  • Mimecast Secure Email Gateway
    Email Security
  • Google Code Prettify
    Miscellaneous
  • YouTube
    Video Players
  • Adobe Fonts
    Web Fonts

Media & News

Southerland's Email Address Formats

Southerland uses at least 1 format(s):
Southerland Email FormatsExamplePercentage
FLast@southerlandsleep.comJDoe@southerlandsleep.com
82%
Last@southerlandsleep.comDoe@southerlandsleep.com
14%
First.Last@southerlandsleep.comJohn.Doe@southerlandsleep.com
2%
FirstLast@southerlandsleep.comJohnDoe@southerlandsleep.com
2%

Frequently Asked Questions

What is Southerland's phone number?

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You can contact Southerland's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Southerland's official website and social media links?

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Southerland's official website is southerlandsleep.com and has social profiles on LinkedInCrunchbase.

How much revenue does Southerland generate?

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As of July 2026, Southerland's annual revenue is estimated to be $100M - $250M.

What is Southerland's SIC code NAICS code?

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Southerland's SIC code is 4214 - Local Trucking With Storage NAICS code is 31-33 - Manufacturing.

How many employees does Southerland have currently?

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As of July 2026, Southerland has approximately 164 employees across 3 continents, including North AmericaAsiaSouth America. Key team members include Regional Vice President Of Sales: D. N.Manager: B. B.Traffic Manager: B. M.. Explore Southerland's employee directory with LeadIQ.

What industry does Southerland belong to?

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Southerland operates in the Manufacturing industry.

What technology does Southerland use?

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Southerland's tech stack includes Facebook PixelBootstrapCDNConcrete CMSBusiness CatalystMimecast Secure Email GatewayGoogle Code PrettifyYouTubeAdobe Fonts.

What is Southerland's email format?

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Southerland's email format typically follows the pattern of FLast@southerlandsleep.com. Find more Southerland email formats with LeadIQ.
Southerland logo

Southerland

ManufacturingTennessee, United States51-200 Employees

Southerland is a privately held sleep-products manufacturer in the United States, one of the top-20 producers in its segment, with a history spanning more than a century. The company makes mattresses, foundations, and adjustable foundations, and distributes these products through its own brands and private-label lines to retailers in more than 40 states. Headquartered in Nashville, Tennessee, it has expanded from a single facility to four manufacturing plants across the country.

Its operating philosophy centers on honesty and integrity, quality components and craftsmanship, safety for employees and consumers, teamwork, humility, and continuous improvement. In late 2020, Southerland broadened its Signature brand with a six-model hybrid mattress lineup, expanding its product offerings. The company provides a comprehensive benefits package to employees, including health, dental, vision, life, disability, accident, critical illness coverage, and a 401(k) plan.

Section iconCompany Overview

Phone number
SIC Code
4214 - Local Trucking With Storage
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Southerland's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Southerland's revenue is estimated to be in the range of $100M - $250M

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