Insights

Hospitality Momentum Serta is the leading mattress provider to the hospitality sector with partnerships across major hotel groups and brands. This presents a sales opportunity to expand white-label or co-branded sleep solutions, high-occupancy hotel chains seeking premium sleep experiences, and ongoing supply contracts for hospitality properties renewing bedding programs.

Retail Growth Recent launches include bed-in-a-box lines and affordable hybrids, plus initiatives to drive retailer traffic and higher average selling prices. Target independent retailers and online marketplaces with tiered product bundles, marketing support, and ramped inventory for fast-moving SKUs to boost volume and visibility.

Innovation Edge Frequent product innovations such as iSeries NXG collections and gel memory foam systems indicate a strong emphasis on differentiated sleep technology. Sell partnerships around launches, test marketing programs, and co-development opportunities for exclusive models with retailers or distributors.

Geographic Reach With 23 U.S. and 4 Canadian plants and distribution in over 100 countries, Serta maintains a broad manufacturing and logistics footprint. This enables supply chain flexibility for regional campaigns, surge inventory for promotions, and partnerships targeting growing markets with localized marketing and product adaptations.

Financial Scale Revenue range spans one to several billions, indicating substantial purchasing power and potential for large multi-channel deals. Propose volume-based pricing, channel partnerships, and annual programs aligned with major retailers, hospitality groups, and international distributors to maximize deal size and long-term contracts.

Serta Tech Stack

Serta uses 8 technology products and services including Bing Ads, Impact, Quantcast Measure, and more. Explore Serta's tech stack below.

  • Bing Ads
    Advertising Networks
  • Impact
    Affiliate Advertising Networks
  • Quantcast Measure
    Analytics
  • Crazy Egg
    Analytics
  • instant.page
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • Bazaarvoice Reviews
    Online Review Management
  • Yoast SEO Premium
    Search Engines

Media & News

Serta's Email Address Formats

Serta uses at least 1 format(s):
Serta Email FormatsExamplePercentage
FLast@serta.comJDoe@serta.com
75%
First.Last@serta.comJohn.Doe@serta.com
12%
First_Last@serta.comJohn_Doe@serta.com
11%
FirstLast@serta.comJohnDoe@serta.com
2%

Frequently Asked Questions

What is Serta's phone number?

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You can contact Serta's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serta's official website and social media links?

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Serta's official website is serta.com and has social profiles on LinkedIn.

What is Serta's NAICS code?

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Serta's NAICS code is 31-33 - Manufacturing.

How many employees does Serta have currently?

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As of July 2026, Serta has approximately 942 employees across 6 continents, including North AmericaSouth AmericaEurope. Key team members include Chief Marketing Officer: J. M. T. V.Senior Vp, Star, Design & Innovatio: J. R.Director Of Hospitality,great China: L. W.. Explore Serta's employee directory with LeadIQ.

What industry does Serta belong to?

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Serta operates in the Manufacturing industry.

What technology does Serta use?

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Serta's tech stack includes Bing AdsImpactQuantcast MeasureCrazy Egginstant.pageVideo.jsBazaarvoice ReviewsYoast SEO Premium.

What is Serta's email format?

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Serta's email format typically follows the pattern of FLast@serta.com. Find more Serta email formats with LeadIQ.

When was Serta founded?

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Serta was founded in 1931.
Serta logo

Serta

ManufacturingGeorgia, United States501-1000 Employees

Based in Doraville, Georgia, Serta is a leading mattress manufacturer in the United States. Its portfolio spans traditional models such as the Perfect Sleeper and advanced sleep systems like the iComfort gel memory foam line, along with upscale collections from Trump Home and Perfect Day iSeries. The company serves both consumers and the hospitality sector, supplying mattresses to major hotel brands including Hilton, Marriott, Intercontinental Hotels Group, Bellagio, Wyndham, Omni, Choice, and Accor. Serta operates a manufacturing footprint across the United States and Canada and distributes its products in more than 100 countries.

In 2025 the company expanded its lineup with the introduction of a bed-in-a-box range. With a global manufacturing network and longstanding quality controls, Serta aims to meet retailer and hotel demand across markets.

Section iconCompany Overview

Phone number
Website
serta.com
NAICS Code
31-33 - Manufacturing
Founded
1931
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Serta's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Serta's revenue is estimated to be in the range of $1B$10B

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