Insights

Strong Market Leadership As the number one mattress manufacturer in the United States with extensive product recognition such as the Serta Perfect Sleeper and iComfort series, Serta presents a compelling opportunity for retail partners and hospitality industry collaborations looking to leverage top-tier branding and consumer trust.

Innovative Product Launches Recent launches of bed-in-a-box mattresses and affordable hybrid options demonstrate Serta’s focus on technological innovation and value-driven offerings, opening doors for sales collaborations with distributors and retail channels seeking modern, convenient sleep solutions.

Global Distribution Network With manufacturing facilities across North America and distribution in over 100 countries, Serta offers partners the ability to scale sales internationally while maintaining high-quality standards, making it an attractive partner for expanding markets and global retail expansion.

Focus on Consumer Engagement Utilizing advanced digital tools such as Google Analytics and Hotjar, Serta emphasizes consumer insights and online retail strategies, which can be leveraged by sales teams to target specific customer segments and optimize marketing efforts for increased conversion.

Strategic Retail Initiatives Serta’s ongoing initiatives to drive traffic to retail outlets and increase conversion through premium product offerings and promotional campaigns suggest ample opportunities for sales collaborations focused on retailer support and promotional partnerships to boost sales performance.

Serta Tech Stack

Serta uses 8 technology products and services including Crazy Egg, Google Analytics Enhanced eCommerce, Hotjar, and more. Explore Serta's tech stack below.

  • Crazy Egg
    Analytics
  • Google Analytics Enhanced eCommerce
    Analytics
  • Hotjar
    Analytics
  • Preact
    Javascript Libraries
  • instant.page
    Javascript Libraries
  • Bazaarvoice Reviews
    Online Review Management
  • Yoast SEO
    Search Engines
  • Yoast SEO Premium
    Search Engines

Media & News

Serta's Email Address Formats

Serta uses at least 1 format(s):
Serta Email FormatsExamplePercentage
FLast@serta.comJDoe@serta.com
76%
First.Last@serta.comJohn.Doe@serta.com
11%
First_Last@serta.comJohn_Doe@serta.com
12%
FirstLast@serta.comJohnDoe@serta.com
1%

Frequently Asked Questions

Where is Serta's headquarters located?

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Serta's main headquarters is located at 2451 Industry Avenue Doraville, Georgia 30360 United States. The company has employees across 6 continents, including North AmericaSouth AmericaAsia.

What is Serta's phone number?

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You can contact Serta's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Serta's official website and social media links?

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Serta's official website is serta.com and has social profiles on LinkedIn.

What is Serta's SIC code NAICS code?

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Serta's SIC code is 2515 - Mattresses, Foundations, and Convertible Beds NAICS code is 31-33 - Manufacturing.

How many employees does Serta have currently?

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As of February 2026, Serta has approximately 927 employees across 6 continents, including North AmericaSouth AmericaAsia. Key team members include Cfo: T. W.Chief Marketing Officer: J. M. T. V.Chief Financial Officer: J. W.. Explore Serta's employee directory with LeadIQ.

What industry does Serta belong to?

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Serta operates in the Manufacturing industry.

What technology does Serta use?

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Serta's tech stack includes Crazy EggGoogle Analytics Enhanced eCommerceHotjarPreactinstant.pageBazaarvoice ReviewsYoast SEOYoast SEO Premium.

What is Serta's email format?

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Serta's email format typically follows the pattern of FLast@serta.com. Find more Serta email formats with LeadIQ.

When was Serta founded?

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Serta was founded in 1931.

Serta

ManufacturingGeorgia, United States501-1000 Employees

Serta is the #1 Mattress Manufacturer in the United States.  The company’s product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system.    

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.
 
Serta has 23 U.S. and 4 Canadian manufacturing plants.  In addition, Serta is distributed internationally in more than 100 other countries.  With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

For more information, visit www.serta.com.

Section iconCompany Overview

Headquarters
2451 Industry Avenue Doraville, Georgia 30360 United States
Phone number
Website
serta.com
SIC Code
2515 - Mattresses, Foundations, and Convertible Beds
NAICS Code
31-33 - Manufacturing
Founded
1931
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Serta's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Serta's revenue is estimated to be in the range of $1B$10B

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