Insights

Sports Partnerships Potential to leverage Spalding’s growing network of partnerships, such as the Overtime Elite collaboration and Harlem Globetrotters official game ball, to pitch co-branded products, limited editions, or sponsorship packages that expand reach into youth and elite basketball markets.

Youth & Elite Strong alignment with youth development and elite competition signals demand for durable, performance-focused gear and training aids. Recommend targeting school districts, clubs, and academies with bundled product suites and tiered licensing opportunities.

Premium Lines Recent launches like the Vardon Flyer and Crayola limited editions indicate appetite for collectible and premium collaboration products. Propose limited-edition co-branded ball lines, apparel, and accessories to drive higher ASP and exclusive distribution channels.

Global Reach With a diverse tech stack and B2B and B2C capabilities, Spalding can expand via e-commerce enablement, loyalty programs, and region-specific campaigns. Suggest expanding white-label or licensed product programs through marketplaces and regional partners.

Financial Scale Revenue in the mid-range indicates room for higher-margin product expansions and services such as warranty extensions, maintenance plans for equipment, and premium packaging. Propose value-added services and subscription-like offerings to improve revenue per customer.

Spalding Tech Stack

Spalding uses 8 technology products and services including Amobee, Amazon Web Services, JSON-LD, and more. Explore Spalding's tech stack below.

  • Amobee
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Yotpo Loyalty & Referrals
    Loyalty And Gamification
  • Yotpo Reviews
    Online Review Management
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management

Media & News

Spalding's Email Address Formats

Spalding uses at least 1 format(s):
Spalding Email FormatsExamplePercentage
FLast@spalding.comJDoe@spalding.com
84%
LastF@spalding.comDoeJ@spalding.com
7%
LastFirst@spalding.comDoeJohn@spalding.com
5%
Last_First@spalding.comDoe_John@spalding.com
4%

Frequently Asked Questions

What is Spalding's phone number?

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You can contact Spalding's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Spalding's official website and social media links?

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Spalding's official website is spalding.com and has social profiles on LinkedIn.

What is Spalding's SIC code NAICS code?

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Spalding's SIC code is 8211 - Elementary and Secondary Schools NAICS code is 44-45 - Retail Trade.

How many employees does Spalding have currently?

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As of July 2026, Spalding has approximately 167 employees across 6 continents, including North AmericaEuropeAsia. Key team members include President: M. M.President: S. H.President: Z. L.. Explore Spalding's employee directory with LeadIQ.

What industry does Spalding belong to?

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Spalding operates in the Retail industry.

What technology does Spalding use?

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Spalding's tech stack includes AmobeeAmazon Web ServicesJSON-LDjQueryYotpo Loyalty & ReferralsYotpo ReviewsCloudflare Bot ManagementGoogle Tag Manager.

What is Spalding's email format?

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Spalding's email format typically follows the pattern of FLast@spalding.com. Find more Spalding email formats with LeadIQ.

When was Spalding founded?

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Spalding was founded in 1876.
Spalding logo

Spalding

RetailKentucky, United States51-200 Employees

Spalding is a Bowling Green, Kentucky-based retailer focused on sporting goods and equipment with a historic lineage in American sports. The company traces its roots to founder A.G. Spalding, who helped develop the first official balls for basketball, baseball, football, volleyball, and more. Today, Spalding emphasizes protecting the integrity of sport through its products and people, drawing on decades of experience in the field. The SPALDING and DUDLEY trademarks are owned by Russell Brands, LLC.

It operates in the retail segment of the sporting goods industry, offering official game balls and related equipment to customers across leagues, teams, and individual players. In October 2025, Spalding announced a multi-faceted partnership with Overtime Elite, a nine-team basketball league for top youth players, reflecting its engagement with youth development and competitive play.

Section iconCompany Overview

Phone number
SIC Code
8211 - Elementary and Secondary Schools
NAICS Code
44-45 - Retail Trade
Founded
1876
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    Spalding's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Spalding's revenue is estimated to be in the range of $250M$500M

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