Growing Niche Market Splash Premium Mixers operates in the premium mixers segment with a focus on health-conscious and lifestyle-oriented consumers. This positions the company well to target upscale bars, restaurants, and specialty retailers looking to offer natural, low-calorie beverage options aligned with current health trends.

Product Differentiation With a portfolio of natural, gluten-free, keto-friendly, and non-GMO mixers in popular flavors, Splash can appeal to consumers seeking clean ingredient profiles, providing opportunities to collaborate with health-focused brands, organic stores, and online marketplaces targeting wellness-conscious demographics.

Women-Owned Certification Being women-owned and WBENC certified enhances the company's appeal to diversity-conscious retailers and corporate clients seeking to support inclusive brands, opening doors for partnerships with organizations prioritizing supplier diversity initiatives.

Expansion Potential The company's current revenue range suggests room for growth, especially by expanding distribution channels into premium grocery chains, boutique alcohol retailers, and online platforms, capitalizing on increasing demand for craft and artisanal mixers.

Competitive Edge Unlike larger competitors, Splash’s focus on health-forward, natural ingredients and ease of use creates sales opportunities in premium event venues, bars, and hospitality sectors seeking unique, quality mixers that cater to wellness trends and consumer preferences for transparency.