Healthy positioning Target retailers and distributors focused on health-focused beverages and wellness retailers, emphasizing Splash Premium Mixers as low-calorie, low-sugar, gluten-free, keto-friendly, non-GMO and kosher certified options to attract health-conscious consumers seeking clean cocktail mixers.

Women-owned advantage Leverage the women-owned and WBENC-certified status in outreach to diversity-focused procurement programs and brands seeking strategic supplier diversity, highlighting inclusive branding to potential buyers and retailers.

Boutique to scale Position Splash as a premium yet scalable mixer option for on-premise and off-premise channels, using existing tech stack (Shopify, Squarespace, AWS) to support quick e-commerce and wholesale onboarding for small accounts and regional chains.

Multi-channel payments Emphasize seamless checkout experiences for customers and partners by showcasing support for Apple Pay, PayPal, and Venmo, reducing friction in wholesale and DTC purchasing, and enabling faster reorders.

Cross-sell with spirits Identify co-packing or co-branding opportunities with spirits brands and cocktail-focused publishers, leveraging five-flavor portfolio to drive mixed use across margarita, cosmopolitan, mojito, Moscow Mule and Bloody Mary offerings in holiday and seasonal campaigns.