Expansion Opportunity Split’s recent integration activity and launches within Harness ecosystem, including Harness CI and Cloud Cost Management, indicate a growing appetite for platform-wide experimentation, cost visibility, and continuous delivery capabilities. This presents an opportunity to position feature management and experimentation as a facilitator for faster releases with lower risk across larger enterprise tech stacks.

FinOps & Cost The introduction of Harness Cloud Cost Management and ongoing interest in cloud cost controls signals a buyer persona prioritizing cost transparency and optimization. Offer solutions that tie feature flags and experimentation to cost efficiency, show ROI through quicker incident detection and cost-aware rollouts.

Azure Collaboration Split’s collaboration with Microsoft to develop a product experimentation service in Azure provides a direct channel to Azure-focused customers. Leverage co-sell opportunities, leverage existing Azure deployments, and tailor messaging around native integration, scalability, and enterprise security.

Growth & Scale With a Series D backing and a mid-market to enterprise footprint (51-200 employees, revenue in the tens of millions), Split is positioned to upsell governance, analytics, and enterprise-feature management capabilities to teams seeking robust experimentation at scale.

Health & Partnerships Active partner ecosystem and education resources along with a customer-success orientation suggest opportunities to cross-sell premium support, training, and enablement services to accelerate time-to-value for larger customers adopting feature flags and experimentation across multiple product teams.