European expansion United Heroes has grown to 70 employees across Paris and Madrid and is actively planning expansion into additional European markets, signaling opportunities for partnerships, channel sales, and regionalized deployment capabilities.

HR tech leader Positioned as a European leader in employee engagement via community and belonging, United Heroes offers a scalable, SaaS-based solution that can be upsold to mid-market and enterprise clients seeking to boost retention and engagement metrics.

differentiated traction With a track record across 1000+ organisations and notable brands (PwC, LVMH, Orange, Toyota, etc.) and over 3 million users in 150 countries, there is strong social proof to leverage in sales conversations with prospective enterprise accounts.

donations model The platform’s integration with charitable donations (over €5 million raised) can be packaged as a CSR-focused differentiator, appealing to companies with philanthropy goals or ESG reporting needs.

growth signals Recent partnerships and studies with Great Place To Work France, plus collaborations like PAREF Group, indicate momentum in employer-branding and well-being narratives that can be used to cross-sell complementary services and expand into new industries.