Insights

Strong Regional Presence Sport Vision Group operates over 600 modern stores across 13 European countries, offering extensive physical retail coverage in Southeast Europe. This wide geographic footprint presents multiple sales opportunities for brands seeking regional market penetration and strategic partnerships.

Diverse Brand Portfolio With strategic partnerships with globally recognized brands like Nike, adidas, and The North Face, as well as private labels such as DOT, the Group demonstrates a strong affinity for premium and popular sportswear brands. This creates potential for new brand collaborations and licensing agreements to expand the product offering.

E-commerce & Tech Adoption Utilization of advanced tools like Salesforce, SAP, and PWA indicates a digital-savvy approach, enabling personalized marketing and seamless shopping experiences. Opportunities exist to enhance digital campaigns, introduce new online-exclusive products, or develop omnichannel strategies.

Sustainability & CSR Recent initiatives like the EcoVision project and community engagement through sport development initiatives highlight the company's commitment to social responsibility. Partners aligned with sustainability and ethical business practices could leverage this momentum for co-branded campaigns or community-centered projects.

Expanding Market and Opportunities The company’s engagement in strategic partnerships, recent merchandising deals such as Ludogorets, and its focus on sports sectors including running and sneakers suggest opportunities to introduce new products, innovative sports tech, or exclusive merchandise tailored to sports enthusiasts and young athletes.

Sport Vision Group Tech Stack

Sport Vision Group uses 8 technology products and services including Instagram, Meta Ads Manager, Microsoft Power Automate, and more. Explore Sport Vision Group's tech stack below.

  • Instagram
    Advertising
  • Meta Ads Manager
    Advertising
  • Microsoft Power Automate
    Build Automation
  • Power BI
    Business Intelligence
  • Microsoft 365
    Email
  • SAP ERP
    Enterprise Resource Planning
  • Google Fonts API
    Font Scripts
  • YouTube
    Video Players

Sport Vision Group's Email Address Formats

Sport Vision Group uses at least 2 format(s):
Sport Vision Group Email FormatsExamplePercentage
First.Last@sportvision.rsJohn.Doe@sportvision.rs
91%
LastF@sportvision.rsDoeJ@sportvision.rs
6%
First@sportvision.rsJohn@sportvision.rs
2%
FirstLast@sportvision.rsJohnDoe@sportvision.rs
1%

Frequently Asked Questions

Where is Sport Vision Group's headquarters located?

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Sport Vision Group's main headquarters is located at 5v Milentija Popovića Belgrade, Central Serbia 11070 Serbia. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Sport Vision Group's official website and social media links?

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Sport Vision Group's official website is sportvision.group and has social profiles on LinkedIn.

What is Sport Vision Group's NAICS code?

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Sport Vision Group's NAICS code is 44-45 - Retail Trade.

How many employees does Sport Vision Group have currently?

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As of May 2026, Sport Vision Group has approximately 1.1K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Head Of Retail Operation: D. D.Head Of Ecommerce Romania, Bulgaria & Greece: E. P.Head Of Marketing: G. A.. Explore Sport Vision Group's employee directory with LeadIQ.

What industry does Sport Vision Group belong to?

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Sport Vision Group operates in the Retail industry.

What technology does Sport Vision Group use?

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Sport Vision Group's tech stack includes InstagramMeta Ads ManagerMicrosoft Power AutomatePower BIMicrosoft 365SAP ERPGoogle Fonts APIYouTube.

What is Sport Vision Group's email format?

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Sport Vision Group's email format typically follows the pattern of First.Last@sportvision.rs. Find more Sport Vision Group email formats with LeadIQ.

When was Sport Vision Group founded?

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Sport Vision Group was founded in 1996.

Sport Vision Group

RetailCentral Serbia, Serbia1001-5000 Employees

Sport Vision Group is the leader of sports retail in the Southeast Europe. Since 1996, we have been operating as a modern company characterized by flexibility, professionalism and a dynamic development strategy. We employ more than 6000 people, who are our greatest strength, and operate in 13 countries - Serbia, Bosnia and Herzegovina, Croatia, Slovenia, Montenegro, North Macedonia, Albania, Romania, Bulgaria, Greece, Czechia, Slovakia and Hungary, while the headquarters of the Group is in Belgrade, Serbia.

In addition to the SPORT VISION multibrand concept, there are also Sneaker Station BUZZ concept, a unique destination for all sneaker enthusiasts, TIKE concept with limited sneaker series, RUN ’n MORE - a specialized store for runners, EXTRA SPORTS and SPORTS REALITY as venues for family shopping. Our retail network operates through more than 600 modern stores across Europe. 

Sport Vision Group has strategic partnership with Nike, New Balance, The North Face, Helly Hansen, adidas, Reebok, Under Armour, Converse, Columbia, Colmar, Timberland etc. We are very proud of our License department with licensed and distribution rights for Champion, Umbro, Lotto, Ellesse, Mont... as well as of our new private label DOT.

Success of our Group is based on professionalism, reliability, and innovations which we value and offer to our clients, consumers and employees, as well as on values we uphold: TEAMWORK, LEADERSHIP, PASSION, EFFICIENCY and FLEXIBILITY.

We are striving to attract, support and retain unique and talented individuals, so we offer our employees a stimulating work environment and many opportunities for career development.

Corporate social responsibility is the hallmark of our company's culture. For years, Sport Vision has rolled out numerous environmental, ethical and philanthropic activities. We renovate school gyms, actively invest into the sport development, and we are a proud partner of many clubs, gyms and young athletes with potential to develop.

Section iconCompany Overview

Headquarters
5v Milentija Popovića Belgrade, Central Serbia 11070 Serbia
NAICS Code
44-45 - Retail Trade
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Sport Vision Group's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Sport Vision Group's revenue is estimated to be in the range of $250M$500M

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