Expanded market presence Sportmaster's strong foothold as the 3rd largest sporting goods manufacturer in Europe and 10th globally indicates significant market presence and potential for sales growth across continents.

Tech-savvy customer targeting Utilizing advanced technology tools such as Facebook Pixel, Google Analytics, and Google Tag Manager allows Sportmaster to precisely target and engage potential customers online, enhancing sales opportunities.

Large workforce for brand advocacy With over 30,000 employees energized by the sporting spirit, Sportmaster has a vast workforce that can serve as brand advocates, contributing to increased sales through word-of-mouth and employee engagement.

Competitive revenue with top industry players Sportmaster's revenue figure of over $1 billion positions it alongside major players like El Corte Inglés, Sports Direct, Academy Sports + Outdoors, and Decathlon, showcasing its competitive strength and opportunities for sales growth.

Multinational presence for global sales reach With operations across five countries, Sportmaster has established a multinational presence that offers diversified sales channels and opportunities to tap into varied consumer markets for increased revenue generation.