Established Market Leader SQAD LLC has over 40 years of experience providing trusted media cost intelligence and planning software, establishing itself as a reliable partner for advertising agencies and media outlets. This longevity and reputation position the company as a leader in media research, making it a valuable target for businesses seeking proven and established solutions.

Innovative Data Integration Recent collaborations with comScore and the launch of proprietary indices like WebCosts show SQAD’s focus on integrating diverse measurement tools and expanding data offerings. This commitment to innovation indicates opportunities to partner with firms looking to enhance their media measurement capabilities.

Expanding Service Offerings The addition of new databases such as Out of Home costs and WebCosts Indices demonstrates SQAD’s ongoing product development and market relevance. Companies seeking comprehensive, up-to-date media cost data are ideal prospects for tailored solutions and collaborations.

Strong Industry Connections Partnerships with notable firms like Canadian Advertisers and media research leaders hint at SQAD’s ability to forge strategic alliances. These relationships reveal potential for joint ventures, co-marketing, or technology integrations with organizations aiming to improve transparency and benchmarking.

Growth and Leadership Recent leadership hires and promotions, including a new CFO and regional sales VP, signal SQAD’s focus on growth and organizational strengthening. Sales prospects could include expanding within the media and advertising tech ecosystem, especially among agencies and broadcasters seeking data-driven planning tools.