Acquisition momentum SQLI UK & MENA has an active M&A track record, most recently acquiring Station10 in March 2026, and previously acquiring Levana in 2024. This indicates a growth strategy through adding analytics, data engineering, and customer intelligence capabilities, suggesting opportunities to position advanced data and CX analytics services to similar clients or in regions where they’re expanding.

Data and CX expansion Recent focus on data, analytics, and customer intelligence complements SQLI’s strengths in CX, commerce and content. This creates cross-sell potential for data engineering, AI-driven customer insights, and personalized experiences to current clients across brand and retail sectors.

Industry scope With a client portfolio including LVMH, Adidas, L’Oréal and Nespresso, SQLI demonstrates access to premium brand engagements. This positions opportunities to upsell higher-margin, experience-led digital transformation programs to luxury and consumer brands seeking integrated tech, design and data solutions.

Tech stack signals Utilizing cloud-native and modern tools such as Amazon EKS, Cloudinary and analytics components signals openness to scalable, cloud-first digital experiences. This can be leveraged to propose managed cloud, media delivery, and data platform modernization engagements to prospective clients seeking reliability and speed to market.

Growth through partnerships Strategic partnerships and collaborations (e.g., Wasa Kredit, Optimizely) show SQLI’s ecosystem approach to delivering end-to-end digital solutions. This creates sales angles around integrated commerce, experimentation platforms, and fintech-enabled financing options for ecommerce clients looking to optimize conversions and scale.