Expanding Product Portfolio Exertis offers a comprehensive range of innovative products including virtual reality, IoT solutions, unmanned aerial vehicles, and low-cost video conferencing, presenting numerous opportunities to cross-sell emerging tech to existing reseller partners.

Strategic Acquisitions The company's recent acquisition of JB&A Distribution and launch of Exertis Broadcast indicate a focus on expanding specialized market segments, opening avenues to target resellers operating in broadcast, ProAV, and AV equipment sectors.

Global Distribution Reach With a presence across Asia, Australia, Canada, Latin America, and the US, Exertis can assist partners in expanding into new geographic markets by leveraging its international logistics and distribution expertise.

Leadership Transition Recent leadership changes, including new president Stuart Frenkel, signal potential shifts in strategic focus towards innovation and market expansion, offering opportunities to align sales efforts with evolving corporate priorities.

Tech Enablement Utilizing advanced cloud and enterprise technologies like Oracle, Windows Server, and HTTP/3, Exertis enhances its supply chain and service delivery, which can be web-enabled touchpoints for upselling digital and cloud-based solutions to distribution partners.