Leadership Restructuring Recent promotions and hiring of key personnel like Richard Jones as president, Jodi FitzGerald as COO, and Sharon Gjertsen as VP indicate a fresh perspective in leadership roles, potentially opening up opportunities for new partnerships and growth strategies.

Berkshire Hathaway Affiliation Being part of Berkshire Hathaway's furniture division positions Star Furniture as a strong player in the market, allowing for enhanced brand recognition and credibility, which can be leveraged to attract high-end clientele and expand market reach.

Technology Integration Utilizing a tech stack that includes Dell, Microsoft Azure, and .NET among others showcases Star Furniture's commitment to innovation. This tech-savvy approach can be used to streamline customer experiences, improve e-commerce capabilities, and drive online sales growth.

Quality and Service Focus As a leader in quality control and customer service, Star Furniture has a competitive edge in providing exceptional products and experiences to customers. This reputation can be utilized to target customers looking for unique, high-quality furniture offerings and premium service.

Texas Market Dominance With a stronghold in the upper middle class segment of the home furnishings market in Texas, Star Furniture has the opportunity to further penetrate this market and explore expansion into adjacent segments or geographies within the state for increased sales revenue.