Broad distribution Star Struck serves over 17,000 accounts worldwide across jewelry, watchmaking, lapidary, hobby, and electronics trades, indicating a large potential pool for cross-sell of batteries, tools, and equipment to related segments and retailers.

Top battery source As America’s top watch battery source and exclusive North American licensee of Rayovac micro batteries, there are strong opportunities to upsell premium and micro-battery line extensions to existing distributors and retailers seeking reliable specialty power solutions.

Strategic brand mix Current portfolio includes leading brands (Maxell, Varta, Energizer, Gemlogis, Foredom, Rolex, Bulova, etc.), suggesting a capability to tailor bundled offerings for jewelers and watchmakers, including tool and accessory kits to boost average order value.

Growing tech stack Utilizes AWS, NetSuite, WooCommerce, and marketing platforms (Mailchimp, Constant Contact), indicating readiness for targeted e-commerce campaigns, digital catalogs, and CRM-driven account-based marketing to convert new accounts and retain existing ones.

Finance and growth signals Revenue under one million with extensive client base and long-standing industry presence points to an opportunity for scalable sales initiatives focused on select high-value accounts, partnerships, and catalog expansions to improve volume and margin.