Strong retention Star2Star boasts an exceptionally high long-term customer retention rate of 99.85%, indicating a loyal customer base and potential for upsell to existing clients with expanding communications needs.

Hybrid cloud strength Position Star2Star as a leader in hybrid cloud communications to target enterprises seeking reliable, scalable voice, video, fax, and collaboration tools integrated into a single platform.

Strategic partnerships Leverage Star2Star’s global partner network (distributors, MSPs, VARs, and installing dealers) to identify co-selling opportunities, referral programs, and cross-sell of complementary services (teams collaboration, security, UCaaS add-ons).

Industry recognition With multiple awards and mentions from Forbes, Deloitte Fast 500, Inc. 5000, Gartner MQ, and others, emphasize market legitimacy to prospects in growth and mid-market segments and use awards in selling propositions.

Post-acquisition expansion Recent acquisition activity and leadership changes (Sangoma acquisition and executive appointments) signal ongoing integration and expansion potential, presenting opportunities to invite current customers and channel partners to migration paths or expanded product suites.