Recent Acquisitions Starwood Hotels & Resorts has been involved in recent acquisitions by major players in the hospitality industry, such as Marriott International and Hyatt. Leveraging these acquisition activities can open up opportunities to offer integrated services and expand market reach.

Brand Portfolio Expansion Starwood has a diverse portfolio of hotel brands, including W Hotels, that offer unique experiences to customers. Highlighting the range of brands available can attract customers seeking different styles of accommodations, presenting a sales opportunity to cross-sell and upsell.

Industry Recognition As a top employer with superior business ethics, leveraging Starwood's reputation can enhance credibility in the hospitality sector. Highlighting industry recognitions and ethical business practices can be a persuasive sales point to attract customers looking for reliable and trusted service providers.

Strategic Asset Sales Starwood Hotels & Resorts has engaged in strategic asset sales to Marriott International, showcasing a business strategy focused on optimizing resources and investments. Offering insights into strategic asset management can position the company as a smart investment choice for potential partners and clients.

Tech-Driven Operations With a tech stack including IBM Cognos Analytics, Google Tag Manager, and other advanced tools, Starwood demonstrates a commitment to technology-driven operations. Highlighting the tech capabilities can attract tech-savvy clients looking for innovative solutions in the hospitality sector.