Insights

Market Expansion Steele Auto Group's recent acquisitions of heavy truck dealerships and expansion into new regions like Newfoundland and Labrador indicate a strong growth trajectory and openness to diversifying their vehicle portfolio. This presents opportunities to offer complementary products and services such as fleet management solutions, parts sourcing, or specialized financing for their expanding operational footprint.

Innovation Leadership Recipient of Canada's GM Innovation Award and recognized for implementing transparent customer engagement strategies, Steele Auto Group values cutting-edge technology and innovative solutions. Sales prospects could include advanced customer relationship management platforms, digital marketing tools, or virtual showrooms to further enhance their customer experience.

Sustainability Focus With recent acquisition of All EV and demonstrated interest in electric vehicle brands, Steele Auto Group shows a commitment to sustainability and clean transportation. This creates opportunities to present EV charging infrastructure, alternative fuel solutions, or consulting on integrating eco-friendly vehicle options into their offerings.

Community Engagement Their active involvement in supporting mental health initiatives and families in need highlights a community-centered approach. Partnering with Steele Auto Group to develop corporate social responsibility programs or employee engagement initiatives can strengthen their regional brand and foster community loyalty.

Financial Growth Potential With revenue estimates between $100M and $250M and multiple recent acquisitions, Steele Auto Group is in a growth phase open to operational efficiencies and financial services expansion. Tailored financial products, dealership management solutions, or aftersales service packages could align well with their strategic objectives for sustained growth.

Steele Auto Group Tech Stack

Steele Auto Group uses 8 technology products and services including Ultimate Software, UKG Pro, UltiPro, and more. Explore Steele Auto Group's tech stack below.

  • Ultimate Software
    Applicant Tracking Systems
  • UKG Pro
    Human Capital Management
  • UltiPro
    Human Resource Management System
  • jQuery
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Microsoft Azure
    Platform As A Service
  • JavaScript
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Steele Auto Group's Email Address Formats

Steele Auto Group uses at least 1 format(s):
Steele Auto Group Email FormatsExamplePercentage
FLast@steeleauto.comJDoe@steeleauto.com
49%
First.Last@steeleauto.comJohn.Doe@steeleauto.com
1%
First@steeleauto.comJohn@steeleauto.com
1%
FLast@steeleauto.comJDoe@steeleauto.com
49%

Frequently Asked Questions

What is Steele Auto Group's official website and social media links?

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Steele Auto Group's official website is steeleauto.com and has social profiles on LinkedInCrunchbase.

What is Steele Auto Group's SIC code NAICS code?

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Steele Auto Group's SIC code is 5521 - Motor Vehicle Dealers (Used Only) NAICS code is 4411 - Automobile Dealers.

How many employees does Steele Auto Group have currently?

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As of January 2026, Steele Auto Group has approximately 417 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: R. S.Chief Financial Officer: K. N.Vice President Of Us Operations: P. B.. Explore Steele Auto Group's employee directory with LeadIQ.

What industry does Steele Auto Group belong to?

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Steele Auto Group operates in the Retail Motor Vehicles industry.

What technology does Steele Auto Group use?

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Steele Auto Group's tech stack includes Ultimate SoftwareUKG ProUltiProjQueryMicrosoftMicrosoft AzureJavaScriptGoogle Tag Manager.

What is Steele Auto Group's email format?

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Steele Auto Group's email format typically follows the pattern of FLast@steeleauto.com. Find more Steele Auto Group email formats with LeadIQ.

When was Steele Auto Group founded?

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Steele Auto Group was founded in 1990.

Steele Auto Group

Retail Motor VehiclesNova Scotia, Canada201-500 Employees

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 50 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS.  The Group consists of approximately 2,100 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers.  Steele Auto was recently presented with Canada’s GM Innovation Award.  The group believes strongly in providing career growth opportunities for its team members including promoting from within along with providing mobility throughout the Atlantic region.  Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.

Section iconCompany Overview

SIC Code
5521 - Motor Vehicle Dealers (Used Only)
NAICS Code
4411 - Automobile Dealers
Founded
1990
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Steele Auto Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Steele Auto Group's revenue is estimated to be in the range of $100M$250M

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