Insights

Market Expansion Steele Auto Group has demonstrated significant growth through strategic acquisitions across various regions including heavy truck markets and expanding its dealership network in Atlantic Canada, indicating ongoing expansion opportunities and a need for diversified vehicle financing and service solutions.

Technological Adoption The company's recognition with the GM Innovation Award and its use of advanced tech stacks like Microsoft Azure and UKG Pro suggest a commitment to digital transformation, creating opportunities for selling innovative customer engagement tools, CRM enhancements, and dealership management solutions.

Community Engagement Steele Auto Group’s active involvement in community support initiatives in mental health and family assistance signals a customer-centric and socially responsible branding approach, ideal for sponsorships, local marketing partnerships, and community-based event collaborations.

Brand Diversification Their expansion into heavy trucks and EV markets, as seen with acquisitions like East Coast International Trucks and All EV, presents a sales opportunity for suppliers of electric vehicle parts, heavy vehicle accessories, and environmentally sustainable solutions tailored for diverse vehicle segments.

Employee Growth Focus With a strong emphasis on internal promotion and career mobility, Steele Auto Group could be a valuable partner for employee training services, recruitment solutions, and workplace engagement programs aimed at supporting their sustained growth and talent development initiatives.

Steele Auto Group Tech Stack

Steele Auto Group uses 8 technology products and services including Ultimate Software, UKG Pro, UltiPro, and more. Explore Steele Auto Group's tech stack below.

  • Ultimate Software
    Applicant Tracking Systems
  • UKG Pro
    Human Capital Management
  • UltiPro
    Human Resource Management System
  • jQuery
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Microsoft Azure
    Platform As A Service
  • JavaScript
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Steele Auto Group's Email Address Formats

Steele Auto Group uses at least 1 format(s):
Steele Auto Group Email FormatsExamplePercentage
FLast@steeleauto.comJDoe@steeleauto.com
49%
First.Last@steeleauto.comJohn.Doe@steeleauto.com
1%
First@steeleauto.comJohn@steeleauto.com
1%
FLast@steeleauto.comJDoe@steeleauto.com
49%

Frequently Asked Questions

Where is Steele Auto Group's headquarters located?

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Steele Auto Group's main headquarters is located at 8 Basinview Drive Dartmouth, Nova Scotia Canada. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Steele Auto Group's official website and social media links?

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Steele Auto Group's official website is steeleauto.com and has social profiles on LinkedInCrunchbase.

What is Steele Auto Group's SIC code NAICS code?

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Steele Auto Group's SIC code is 5521 - Motor Vehicle Dealers (Used Only) NAICS code is 4411 - Automobile Dealers.

How many employees does Steele Auto Group have currently?

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As of February 2026, Steele Auto Group has approximately 420 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: R. S.Chief Financial Officer: K. N.Vp Of Digital Services & Analytics: J. A.. Explore Steele Auto Group's employee directory with LeadIQ.

What industry does Steele Auto Group belong to?

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Steele Auto Group operates in the Retail Motor Vehicles industry.

What technology does Steele Auto Group use?

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Steele Auto Group's tech stack includes Ultimate SoftwareUKG ProUltiProjQueryMicrosoftMicrosoft AzureJavaScriptGoogle Tag Manager.

What is Steele Auto Group's email format?

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Steele Auto Group's email format typically follows the pattern of FLast@steeleauto.com. Find more Steele Auto Group email formats with LeadIQ.

When was Steele Auto Group founded?

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Steele Auto Group was founded in 1990.

Steele Auto Group

Retail Motor VehiclesNova Scotia, Canada201-500 Employees

The Steele Auto Group, consistently designated as one of Canada’s Best Managed Companies, is one of the most diversified group of automobile dealerships in Atlantic Canada. The group is currently comprised of 50 auto dealerships, 3 Powerhouse Equipment stores and 9 collision centers, and is headquartered in Dartmouth, NS.  The Group consists of approximately 2,100 employees and prides itself on pursuing new, innovative, and more transparent ways of connecting with its customers.  Steele Auto was recently presented with Canada’s GM Innovation Award.  The group believes strongly in providing career growth opportunities for its team members including promoting from within along with providing mobility throughout the Atlantic region.  Steele Auto Group is heavily involved with, and supports the communities it operates in, while maintaining strategic partnership initiatives that support mental health, sick children and families in need.

Section iconCompany Overview

Headquarters
8 Basinview Drive Dartmouth, Nova Scotia Canada
SIC Code
5521 - Motor Vehicle Dealers (Used Only)
NAICS Code
4411 - Automobile Dealers
Founded
1990
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Steele Auto Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Steele Auto Group's revenue is estimated to be in the range of $100M$250M

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