Growth opportunity Mid-market MSP with 11-50 employees in Eugene, OR, revenue in the 10M-25M range presents scalable IT managed services and cybersecurity add-ons to expand customer base in similar regional firms seeking digital transformation.

SaaS and Cloud Strong emphasis on cloud, virtualization, and business continuity offers upsell potential for cloud optimization, data backup modernization, DRaaS, and multi-cloud management for clients moving from on-prem to cloud environments.

Security focus Dedicated managed cybersecurity and protection against bad actors signals opportunity to cross-sell endpoint security, threat detection, and compliance services to customers facing regulatory pressures and rising cyber risk.

Digital transformation vCIO and IT support capabilities position StepUP IT to target organizations undergoing digital transformation, offering strategic IT planning, vendor selection, and modernization projects as recurring advisory services.

Regional expansion Local presence in Eugene with service reach to surrounding areas creates a target for verticals common in mid-market segments (professional services, manufacturing, healthcare) that require reliable IT managed services, backup continuity, and network administration.