Custom Luxury Focus Target the Birmingham and Bloomfield Hills affluent homeowners seeking high-end, custom remodels and additions, emphasizing on-site leadership and meticulous craftsmanship to shorten project timelines.

On-Site Expertise Leverage the owners’ daily presence to position Sterling as a hands-on, quality-driven partner for complex renovations, including custom millwork, masonry, and seamless architectural extensions.

Oakland County Demand Prioritize opportunities within Oakland County where the firm already operates, highlighting capabilities in kitchens, baths, dens, libraries, and exterior improvements that align with local housing stock and styles.

Mid-Size Advantage Differentiate from larger builders with a lean team (11-50 employees) that can offer personalized project management and quicker completion times, appealing to clients seeking high-touch service without corporate Bureaucracy.

Growth Via Partnerships Explore collaborations with luxury home designers, architectural firms, and real estate developers in Michigan to expand referral networks and win joint projects in the custom-built and renovation segments.