Personalized gifts Capitalize on Still Novel’s strong focus on customized photo products by offering limited-edition or bundled memory-themed items (such as wedding journals, travel albums, or birthday storytelling canvases) to expand their catalog and increase average order value.

Tech-enabled design Position as a partner to enhance their design-to-order workflow with enhanced AI-assisted layout tools, faster one-click personalization, or white-label design services to streamline customer experiences and reduce production time.

Millennial audience Target marketing and partnerships around millennials and digital natives, leveraging social impact storytelling and photo memory preservation to drive repeat purchases and referrals.

Expansion opportunities Propose expansion into books and keepsakes, aligning with their goal to become a final destination for phone photo libraries; offer co-branded products or exclusive collections to accelerate time-to-market.

Data-driven growth Leverage their existing tech stack and CRM (Shopify, Klaviyo, Mautic, Google Workspace) to deliver targeted campaigns, automated lifecycle marketing, and upsell opportunities for premium framing, finishes, and gift-ready packaging.