STORY at Macy's - NYC

RetailNew York, United States201-500 Employees

STORY at Macy’s - NYC operates as an experiential retail concept embedded within Macy’s stores. It presents a rotating theme that changes every couple of months, combining new products with events for shoppers of all ages. In-store offerings span activities such as kids’ crafts sessions, mixology classes, makeup tutorials, and author meet-and-greets. Based in New York, it functions as a mid-sized component of Macy’s retail network and operates in 36 Macy’s stores across the country. The concept targets a broad customer base seeking engaging, themed experiences and a diverse gifts assortment. Notably, Macy’s has pursued brand partnerships in 2026 with KIKO Milano and LEGO, illustrating an ongoing strategy to blend collaborations with experiential retail formats across its stores.

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