Market Opportunity Strategic Merchant Solutions targets online merchants seeking reliable credit card processing, presenting a significant opportunity to upsell emerging e-commerce businesses and digital entrepreneurs expanding their payment options.

Revenue Growth Potential With an annual revenue estimated between 10 and 25 million dollars, there is potential for growth through the acquisition of small and mid-sized merchants looking for affordable and trustworthy payment processing solutions.

Competitive Positioning Positioned among industry players with a focus on honesty and low-cost services, Strategic Merchant Solutions can differentiate itself by emphasizing secure, easy-to-integrate payment options tailored for online sellers and international markets.

Technology Integration Leveraging its current tech stack including ASP.NET, IIS, and Bootstrap, there is an opportunity to develop and promote user-friendly integrations and features that appeal to technologically savvy small businesses.

Sales Expansion Targeting similar-sized companies in the payment processing industry, such as United Capital Source and Reliant Funding, could open avenues for partnership, joint marketing, and expansion into broader financial services.