Strong Innovation Focus Strategir has demonstrated a commitment to innovation, evidenced by awards in the CX Awards Paris and French Marketing Awards, as well as development of cutting-edge solutions like Virtual Reality Showrooms and Next-Gen VR Immersion. This positions the company as a forward-thinking partner eager to adopt and leverage new technologies, creating opportunities for clients seeking innovative market research methods.

Specialist Expertise in Luxury Recent leadership movements, such as Sophie Archambot Corbière’s move to OpinionWay for Luxury Strategy and Strategir's own focus on consumer and sensory research, highlight a strong specialization in luxury market segments. This specialization offers tailored opportunities to engage clients in the high-end sector requiring sophisticated, consumer-centric insights.

Strategic Partnerships Strategir's partnership with PPL Insights for consumer and sensory research and its collaborative success record underscore its openness to strategic alliances. Business development efforts can focus on joint ventures and co-branded research initiatives with complementary firms seeking premium market insights.

Emerging Digital Capabilities With a digital-focused leadership and investment in virtual reality and immersive research tools, Strategir is positioned to attract clients looking to incorporate next-generation digital solutions into their customer insights programs, especially brands seeking innovative virtual testing environments or sensory analysis.

Market Positioning & Recognition Strategir’s consistent awards and recognition in the research and innovation categories demonstrate a reputable standing within the market research space. This credibility can be leveraged to attract larger clients in need of trusted, award-winning research partners capable of delivering high-impact, actionable insights.