Expanded product range Target Strathmore Floors for cross-sell opportunities across flooring categories, cabinets, countertops, carpet cleaning, and design services to increase average order value across their Atlanta, Alpharetta, Nashville, and Charlotte locations.

Regional expansion Leverage coverage in multiple markets (Georgia, Tennessee, North Carolina) to propose scalable tile and cabinet procurement programs, installation partnerships, and logistics optimization for multiple store formats.

Technology enablement Utilize their tech stack including iCIMS, AWS, Azure, and analytics tools to align digital marketing, lead generation, and CRM workflows with targeted campaigns for contractor, builder, and remodeling segments.

Mid market focus Position Strathmore as a mid-market supplier with revenue in the 50 to 100 million range to attract regional contractors and small-to-mid sized developers seeking reliable supply, consistent pricing, and design services.

Service differentiation Highlight full-service offerings—design services, cabinets, countertops, and cleanings—as a differentiator to upsell bundled projects to homeowners and trade customers, improving customer lifecycle value.