Energy Efficiency Target industries and facilities seeking energy savings in motors and drive systems, such as woodworking, metalworking, pumps, dust control, winches, HVAC, and related automation. Position Striatech motors as a drop-in or upgrade for existing equipment to reduce power consumption by over 50% and lower operating costs.

Silent and Reliable Leverage the reduced noise, enhanced controllability, programmability, and maintenance efficiency of switch reluctance motors to address applications with noise constraints or high reliability requirements, appealing to manufacturers and operators prioritizing uptime and safety.

Customization Edge Highlight the adaptable motor behavior and software-driven enhancements as a differentiator for custom automation solutions. Target system integrators and tool manufacturers who need motors that can be tuned to specific environments and processes.

Innovation Pipeline Emphasize Striatech’s ongoing R&D and potential for new applications and software improvements to engage customers seeking long-term partnerships and future-ready technology with upgrade paths.

SMB Market Focus Despite a small to mid-size team, pursue opportunities with mid-market manufacturers and tooling companies that can benefit from scalable, energy-efficient, low-maintenance motors. Use an emphasis on total cost of ownership and quick ROI to accelerate deal cycles.