National wholesale reach Phoenix-based Strictly From Scratch operates as a commercial bakery with a national wholesale reach, presenting a scalable opportunity to expand distribution partnerships beyond local markets and into multi-state retailers and foodservice networks.

New pastry lineup launch of a new lineup of sweet pastry items in 2026 indicates product diversification potential to upsell non-core lines, cross-sell to existing bakery customers, and attract customers seeking innovative bakery offerings.

Mid-market scale With 11-50 employees and revenue in the 10–25 million range, the company sits between small regional suppliers and larger national players, offering a compelling target for contract manufacturing partnerships, co-pack opportunities, and growth-focused distributors.

Digital presence Utilizes a modern tech stack (WordPress, Mapbox, Elementor, etc.) that supports online discovery and potential e-commerce or wholesale ordering enhancements, suggesting upsell through digital marketing campaigns and improved B2B ordering experiences.

Competitive positioning As a wholesale bakery with fresh and frozen distribution in Arizona and beyond, the company can leverage speed-to-market and product freshness as differentiators to win contracts from larger, slower competitors and to enter new regional foodservice accounts.