San Diego focus Strong concentration in downtown San Diego and surrounding markets (UTC and North County) presents opportunities to cross-sell additional properties, expand client representation, and target tenants and buyers seeking space in these core areas.

Creative deal advantage Emphasize Strom’s strength in negotiating creative retail and office space solutions, which can appeal to tenants facing tight markets or those seeking flexible arrangements, opening doors for targeted upsell of advisory and brokerage services.

Small firm agility With a lean team and niche market focus, there is a sales opportunity to position Strom as a personalized, high-touch brokerage option for owner/tenant representation and property transactions, potentially capturing market share from larger firms.

Tech-enabled service Leverage the firm’s tech stack (AWS, WordPress, Google Cloud, WP Engine) to showcase scalable digital marketing, virtual tours, and streamlined deal workflows as value-adds to clients and prospects.

Revenue growth signals Reported revenue in the mid tens of millions indicates healthy execution; use this to validate credibility in outreach, propose deeper advisory engagements, portfolio reviews, and expansion into additional San Diego submarkets.