Acquisition Opportunity Sullivan Benefits is now part of Borislow Insurance, indicating a potential cross-sell opportunity to a larger advisor network and existing Borislow clients seeking expanded employee benefits capabilities.

Mid to Large Employers The team focuses on employee benefit solutions for mid-to-large-sized employers across New England and beyond, suggesting a target market of growing, compliant benefit programs and ROI-driven strategies.

Compliance & ROI Emphasis on maximizing ROI while staying compliant points to opportunities to offer advanced benchmarking, analytics, and cost-control services to maintain client retention and attract similar firms.

Health & Wellness Past recognition for worksite health promotion and initiatives like Consumer Driven Health Improvement Week indicate a selling point for wellness programs, pilot programs, and vendor partnerships.

Growth & Visibility Active news coverage and partnerships with industry players signal a growth mindset and opportunities to position complementary services (technology, captive solutions, HSA/HDHP optimization) to Borislow’s client base.