Growth Through Acquisition As part of Borislow Insurance, Sullivan Benefits benefits from expanded resources and a broader client reach across New England and beyond, presenting opportunities to cross-sell insurance solutions and integrated employee benefit strategies.

Focus on Employee Wellness Recognition for worksite health promotion and initiatives like Consumer Driven Health Improvement Week indicate a strong emphasis on employee wellness programs, opening avenues for offering wellness-focused insurance products and consulting services.

Technology Adoption Using a diverse tech stack including Google Analytics, HubSpot Chat, and OpenResty suggests a digital-first approach, creating opportunities to propose innovative tech solutions for client engagement, data analysis, and benefits optimization.

Market Positioning With a revenue range of 25 to 50 million and a dedicated team supporting mid- to-large-sized employers, there’s potential to target similar organizations with tailored benefit solutions and expand services to larger enterprise clients.

Sustainability and Awards Multiple awards for worksite health programs demonstrate a commitment to excellence and employee well-being, making Sullivan Benefits an attractive partner for clients seeking reputable benefits providers with proven track records in health promotion.