Insights

Market Expansion Opportunities SUMR Brands targets the juvenile products market for children ages 0-3 with a diverse product portfolio and distribution through large North American and international retailers, indicating potential for expanding partnerships with global retail chains seeking trusted suppliers of nursery and safety products.

Product Innovation Focus The company's proprietary range of nursery monitors, safety gates, and travel accessories suggests opportunities to introduce innovative, safety-enhanced products that meet increasing parental demand for child safety and convenience, appealing to both existing and new retail partners.

Brand Synergy Potential With multiple consumer brands such as Born Free, Summer, and SwaddleMe, there is potential to cross-sell or bundle products with complementary features, serving retailers interested in multi-brand shelf placements aimed at various customer segments in the juvenile market.

Growth in Digital Sales Channels SUMR Brands' online presence through dedicated e-commerce websites for each brand offers a direct sales channel that can be expanded or optimized, creating opportunities for increased sales through digital marketing, targeted promotions, and expanded international shipping services.

Partnerships with Technology Providers Leveraging the company's focus on nursery video monitors and safety equipment, partnering with technology providers to enhance product features such as connectivity, smart home integration, or parental monitoring apps can open new sales avenues and enhance product differentiation in a competitive marketplace.

Similar companies to SUMR Brands

SUMR Brands Tech Stack

SUMR Brands uses 2 technology products and services including ADP, Moment.js, and more. Explore SUMR Brands's tech stack below.

  • ADP
    Human Resource Management System
  • Moment.js
    Javascript Libraries

Media & News

SUMR Brands's Email Address Formats

SUMR Brands uses at least 1 format(s):
SUMR Brands Email FormatsExamplePercentage
FLast@sumrbrands.comJDoe@sumrbrands.com
93%
F.Last@sumrbrands.comJ.Doe@sumrbrands.com
5%
LastF@sumrbrands.comDoeJ@sumrbrands.com
2%

Frequently Asked Questions

Where is SUMR Brands's headquarters located?

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SUMR Brands's main headquarters is located at Woonsocket, Rhode Island 02895 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is SUMR Brands's official website and social media links?

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SUMR Brands's official website is sumrbrands.com and has social profiles on LinkedIn.

What is SUMR Brands's NAICS code?

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SUMR Brands's NAICS code is 31-33 - Manufacturing.

How many employees does SUMR Brands have currently?

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As of December 2025, SUMR Brands has approximately 51 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President Operations: A. Z.Senior Vice President Of Sales: D. B.Associate Director Product Marketing: A. F.. Explore SUMR Brands's employee directory with LeadIQ.

What industry does SUMR Brands belong to?

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SUMR Brands operates in the Manufacturing industry.

What technology does SUMR Brands use?

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SUMR Brands's tech stack includes ADPMoment.js.

What is SUMR Brands's email format?

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SUMR Brands's email format typically follows the pattern of FLast@sumrbrands.com. Find more SUMR Brands email formats with LeadIQ.

When was SUMR Brands founded?

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SUMR Brands was founded in 1985.

SUMR Brands

ManufacturingRhode Island, United States51-200 Employees

At SUMR Brands we’re driven by a commitment to people, products, and purpose. Our company is made up of a diverse group of experts with a passion to make family life better. 

Our common connection is the shared belief that it is a privilege to do what we do. Headquartered in Woonsocket, Rhode Island, we aspire to be a global leader of juvenile products for children ages 0-3. Our proprietary products span a number of categories, including nursery video monitors, safety gates, durable bath products, bed rails, nursery products, strollers, booster and potty seats, specialty blankets, bouncers, travel accessories and more. Our consumer brands are sold by large North American and international retailers.

Follow our brands:
born free
Facebook.com/bornfreeglobal
@bornfreeglobal
shopbornfree.com

Summer
Facebook.com/SummerInfant
@SummerInfant
summerinfant.com

SwaddleMe
Facebook.com/SwaddleMe
@SwaddleMe
swaddleme.com

Section iconCompany Overview

Headquarters
Woonsocket, Rhode Island 02895 United States
NAICS Code
31-33 - Manufacturing
Founded
1985
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    SUMR Brands's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    SUMR Brands's revenue is estimated to be in the range of $25M$50M

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