Strong regional dealer Sun Sport Marine is a Platinum level Formula and EdgeWater dealer in the Midwest with a leading position on Lake St. Clair, suggesting a solid local market presence and potential for bundled new boat sales, service packages, and cross-selling of accessories.

Premium service focus Certified Mercruiser and Volvo technicians, including Volvo IPS expertise, indicate capability to service high-value vessels and offer maintenance contracts, extended warranties, and parts upsell to owners of luxury boats.

Broad product offering Dealership covers new, pre-owned, and brokerage boats across Formula’s lineup, enabling opportunities to target buyers at multiple lifecycle stages—from first-time luxury boat buyers to seasoned owners seeking pre-owned options or trade-ins.

High CSI reputation Recognition as one of Formula’s best CSI dealers signals strong customer satisfaction and potential for referrals, repeat service revenue, and opportunities to upsell premium aftermarket products.

Strategic market position Located between Detroit and St. Clair rivers on Lake St. Clair, the gateway to the Great Lakes, presenting opportunity to target boating enthusiasts, charter operators, and regional tourism-related buyers with seasonal campaigns and event-driven promotions.