Strategic Partnerships Sundberg-Ferar has active partnerships with Dremel to create a fresh Visual Brand Language and power tools; collaboration with TactoTek on IMSE technology; and a strategic tie in with Viatec for SmartPTO integration. These collaborations demonstrate openness to co development with brands and hardware manufacturers, creating opportunities to offer design, engineering, and system integration services to device makers.

Manufacturable Innovation The studio provides end to end services spanning industrial design, research, engineering, innovation strategy and prototyping to deliver manufacturable solutions. This makes them a strong fit for OEMs and startups seeking a single partner to shorten time to market and improve profitability.

Visual Brand Systems Sundberg-Ferar is actively developing Visual Brand Language for clients such as Dremel, signaling capability to craft cohesive brand systems across products and experiences. This presents upsell opportunities to brands needing brand architecture, packaging, and cross product brand experiences.

Leadership Growth Signals Recent leadership appointments in 2025 including a new Principal CEO and Chief Design Officer suggest strategic expansion and a focus on higher value engagements, which can be leveraged in outreach to enterprise clients seeking experienced, visionary design partners.

Mobility Market Focus With a mobility, consumer, and commercial product focus and a Detroit-origin, Sundberg-Ferar has credibility with startups and multinational OEMs. The firm’s geographic proximity to automotive ecosystems presents opportunities with automotive suppliers, mobility hardware, electric tool manufacturers, and robotics developers seeking design excellence and manufacturable product development.