Insights

Market Leadership Supermetrics holds a significant position in the marketing data integration space, reporting over 15% of global ad spend through its platform, which indicates a robust market presence and potential for upselling advanced analytics and automation solutions.

Recent Expansion The company's strategic expansion into Dublin with plans to create 100 new jobs and its recent acquisition of Relay42 suggest opportunities for partnerships with local organizations and prospects interested in integrated customer data platforms and AI-enhanced marketing solutions.

AI Innovation Supermetrics' launch of AI-powered solutions and SplitMetrics AI demonstrates its commitment to innovation, making it an attractive partner for businesses seeking to leverage artificial intelligence to optimize marketing analytics and automation.

Industry Focus With a client base of over 750,000 marketers and analysts across various platforms, there are opportunities to target organizations in industries heavily reliant on marketing analytics and data-driven decision making, such as ecommerce, SaaS, and digital advertising.

Financial Stability With substantial revenue estimates between $100M and $250M and recent funding of $47M, Supermetrics is financially solid, positioning it well for enterprise software sales, especially to large organizations seeking comprehensive data integration and automation solutions.

Supermetrics Tech Stack

Supermetrics uses 8 technology products and services including SiteCatalyst, Quora Pixel, Cookiebot, and more. Explore Supermetrics's tech stack below.

  • SiteCatalyst
    Analytics
  • Quora Pixel
    Analytics
  • Cookiebot
    Cookie Compliance
  • HiBob
    Human Resource Management System
  • Highlight.js
    Javascript Libraries
  • GraphQL
    Programming Languages
  • JavaScript
    Programming Languages
  • PHP
    Programming Languages

Media & News

Supermetrics's Email Address Formats

Supermetrics uses at least 1 format(s):
Supermetrics Email FormatsExamplePercentage
First.Last@supermetrics.comJohn.Doe@supermetrics.com
86%
Last@supermetrics.comDoe@supermetrics.com
10%
First@supermetrics.comJohn@supermetrics.com
4%

Frequently Asked Questions

Where is Supermetrics's headquarters located?

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Supermetrics's main headquarters is located at 10 a Kaivokatu Helsinki, Uusimaa 00100 Finland. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is Supermetrics's official website and social media links?

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Supermetrics's official website is supermetrics.com and has social profiles on LinkedInCrunchbase.

What is Supermetrics's SIC code NAICS code?

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Supermetrics's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Supermetrics have currently?

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As of March 2026, Supermetrics has approximately 506 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: A. R.Chief Sales Officer (cso): E. B.Chief Customer Officer: C. R.. Explore Supermetrics's employee directory with LeadIQ.

What industry does Supermetrics belong to?

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Supermetrics operates in the Software Development industry.

What technology does Supermetrics use?

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Supermetrics's tech stack includes SiteCatalystQuora PixelCookiebotHiBobHighlight.jsGraphQLJavaScriptPHP.

What is Supermetrics's email format?

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Supermetrics's email format typically follows the pattern of First.Last@supermetrics.com. Find more Supermetrics email formats with LeadIQ.

How much funding has Supermetrics raised to date?

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As of March 2026, Supermetrics has raised $47M in funding. The last funding round occurred on Aug 24, 2020 for $47M.

When was Supermetrics founded?

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Supermetrics was founded in 2013.

Supermetrics

Software DevelopmentUusimaa, Finland501-1000 Employees

Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

Section iconCompany Overview

Headquarters
10 a Kaivokatu Helsinki, Uusimaa 00100 Finland
SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
501-1000

Section iconFunding & Financials

  • $47M

    Supermetrics has raised a total of $47M of funding over 2 rounds. Their latest funding round was raised on Aug 24, 2020 in the amount of $47M.

  • $100M$250M

    Supermetrics's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $47M

    Supermetrics has raised a total of $47M of funding over 2 rounds. Their latest funding round was raised on Aug 24, 2020 in the amount of $47M.

  • $100M$250M

    Supermetrics's revenue is estimated to be in the range of $100M$250M

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