Market Leadership Supermetrics commands a significant share of the marketing data integration market, reporting over 15% of global ad spend through its platform, indicating a strong foothold and trust among large-scale enterprise clients seeking reliable data solutions.
Recent AI Investment The company's recent launch of AI-powered solutions and the transition towards an AI-driven platform suggest an opportunity to upsell advanced analytics and automation services to clients interested in cutting-edge marketing intelligence capabilities.
Strategic Acquisitions The acquisition of Relay42, a real-time Customer Data Platform, highlights Supermetrics’ focus on expanding its data management and automation landscape, presenting potential cross-selling opportunities to clients seeking integrated data solutions.
Global Expansion Expansion into Dublin with plans to create up to 100 jobs indicates a strategic push into European markets, opening doors for local partnerships and enterprise clients seeking scalable, region-specific data platforms.
Financial Stability With estimated revenues between 250 and 500 million dollars and a funding of 47 million dollars, Supermetrics demonstrates solid financial health, positioning it as a reliable partner for long-term enterprise data and analytics projects.
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$100M$250MSupermetrics uses 8 technology products and services including SiteCatalyst, Quora Pixel, Cookiebot, and more. Explore Supermetrics's tech stack below.
| Supermetrics Email Formats | Percentage |
| First.Last@supermetrics.com | 85% |
| Last@supermetrics.com | 10% |
| First@supermetrics.com | 5% |
Software DevelopmentUusimaa, Finland201-500 Employees
Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.
Company Overview
Funding & FinancialsSupermetrics has raised a total of $47M of funding over 2 rounds. Their latest funding round was raised on Aug 24, 2020 in the amount of $47M.
Supermetrics's revenue is estimated to be in the range of $100M$250M
Funding & FinancialsSupermetrics has raised a total of $47M of funding over 2 rounds. Their latest funding round was raised on Aug 24, 2020 in the amount of $47M.
Supermetrics's revenue is estimated to be in the range of $100M$250M
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