Market Leadership SuperSport dominates the Croatian gambling market with over a 50% share in online sports betting, presenting a strong base for expanding digital product offerings and increasing user engagement through advanced platform features.

Recent Acquisition Being acquired by Entain Group for nearly a billion dollars highlights SuperSport's strategic value and growth potential, making it an attractive partner for technology vendors looking to leverage a well-established and expanding gambling brand.

Technological Infrastructure SuperSport's tech stack, including cloud services, React, and protocol standards like ISO/IEC 27001, supports scalable and secure online gambling solutions, ideal for upselling innovative tools such as data analytics, security solutions, or enhanced user experience platforms.

Product Diversification The company's expansion into online casino and virtual games, combined with its retail and digital presence, opens opportunities for cross-platform integrations, payment solutions, and personalized marketing technologies to grow its customer lifetime value.

Financial Visibility While current revenue figures are modest, SuperSport’s market position and recent investments suggest potential for upsell in premium services, loyalty systems, or advanced analytics tools aimed at increasing profitability and user engagement.