Global expansion SureWerx is expanding its global footprint with recent EMEA leadership appointment and an acquisition of Genesi Protection, signaling growing demand for high-quality safety and PPE across regions. Engage distributors and regional buyers in Europe and beyond to cross-sell integrated safety solutions.

Acquisition momentum Recent acquisitions including Genesi Protection and Relsafe indicate a strategy to broaden confined space, fall protection, and height safety capabilities. This creates opportunities to upsell bundled PPE, safety systems, and training packages to existing customers and new targets seeking comprehensive safety portfolios.

Product portfolio A diversified brand portfolio spanning JET, Strongarm, Sellstrom, PeakWorks, Jackson Safety and more, plus upcoming Dickies Safety Footwear, suggests multiple entry points for cross-selling to industrial and construction accounts. Target buyers who value one-stop safety solutions across tools, PPE, and footwear.

Leadership changes Recent leadership hires and transitions, including a new CEO and COO, signal a focus on global growth and operational excellence. Propose outreach to strategic accounts emphasizing reliability, expanded capabilities, and regional support as decision-makers seek scalable safety partnerships.

Financial health Revenue range of 100M to 250M and a sizable employee base in the hundreds position SureWerx as a mid-market growth OEM/ Distributor partner with capacity to scale. Present value-based, volume-driven procurement offers, channel partnership programs, and favorable terms for large safety program deployments.