Regional focus Target hospitals and medical facilities across Oklahoma, Kansas, Missouri, Iowa, Nebraska, and Southern Illinois where Surgical Advantage already serves, identifying expand/ upsell opportunities with existing regional distributors and care networks.

Cost-saving emphasis Position offerings around cost containment and supplier consolidation to appeal to facilities seeking value for money, leveraging the company’s stated focus on quality products paired with savings.

Surgical product partnerships Leverage relationships with leading manufacturers to propose bundled or preferred supplier programs, loyalty incentives, and volume-based pricing for hospitals and surgery centers in the midwest region.

Growth through upsell With a lean team and revenue in the lower mid-market, pursue mid- to large-volume facilities aligned with the listed similar-company scale, offering comprehensive product catalogs and SUPPLY chain support.

Digital engagement Enhance outreach using the firm’s tech stack and customer service strengths by offering online order automation, easy reordering, and SEO-driven product discovery to improve accessibility and conversion for hospital procurement teams.