National Presence Surtidora Departamental has a widespread presence across Mexico with multiple retail stores, indicating a strong distribution network and established brand recognition that can be leveraged for expanding product offerings or exclusive partnerships.

Growing Revenue With a revenue range of between 1 million and 10 million USD and a sizable workforce of up to 5,000 employees, the company demonstrates solid market traction and potential for increased sales through customized and strategic marketing campaigns.

Market Positioning As one of the largest and most trusted fashion retailers within its segment, Surtidora offers opportunities to introduce new brands, premium product lines, or exclusive collaborations aimed at their large customer base.

Digital Engagement The company employs various digital tools including Google Tag Manager and data analytics platforms, suggesting openness to digital marketing initiatives and ecommerce enhancements that can boost sales channels.

Industry Compatibility Operating in the retail apparel sector alongside notable competitors like Coppel, Suburbia, and Liverpool, Surtidora presents opportunities for joint ventures, supplier relationships, or technology upgrades to stay competitive and attract new segments.