Local expansion Opportunity to upsell franchising or multi-unit partnerships as Suzy's Swirl expands from Gurnee to Lake Bluff and other Northern Illinois communities, targeting mall presence and community centers.

Mini-formation story Leverage the strong family narrative and resilience branding to pitch community-focused promotions, loyalty programs, and storytelling-driven campaigns to drive local engagement and foot traffic.

Menu and treats Cross-sell with complementary treats (gelato, sorbetto, frozen yogurt) and potential private-label or seasonal offerings to attract schools, colleges, and office complexes seeking quick-service indulgences.

Tech efficiency Capitalize on existing tech stack (Squarespace, Wix, WordPress, ecommerce) to offer online ordering, curbside pickup, and delivery Partnerships with local platforms to expand reach and streamline sales.

Financial potential With revenue in the mid to high six figures and a lean team, propose scalable B2B opportunities such as corporate gifting, event concessions, and membership programs to increase average order value.