Insights

Growing Market Presence SwagUp has demonstrated strong industry recognition and expansion, including being named a leader consistently over the past years and recent acquisition by Bensussen Deutsch & Associates. This indicates an increasing market footprint and greater potential for scaled partnerships and upselling opportunities with enterprise clients.

Innovative Self-Service Solutions The launch of SwagUp Shops and self-service storefronts offers a seamless, easy-to-use platform for growing companies seeking scalable branded merchandise solutions. This provides a sales opportunity to target mid-sized and fast-growing organizations looking for efficient brand engagement tools.

Automation & Integration With robust automation features and integrations with systems like HRIS, CRM, and Zapier, SwagUp caters to organizations emphasizing digital workflows and operational efficiency. This presents a chance to engage tech-forward companies aiming to streamline their swag and promotional processes.

Global & Custom Fulfillment SwagUp’s capacity for international shipping, warehousing, and custom packaging appeals to companies with global teams and large-scale campaigns. Sales efforts can focus on capturing international brands or businesses expanding their global presence.

Revenue & Growth Potential With a revenue estimate between $50M and $100M and recent strategic acquisitions, SwagUp is positioned for growth in the promotional products sector. This creates opportunities for sales partnerships, upselling premium services, or expanding into new target segments such as corporate and event sponsorships.

SwagUp Tech Stack

SwagUp uses 8 technology products and services including Google Hosted Libraries, Google Drive, Zepto, and more. Explore SwagUp's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Google Drive
    Document Management Systems
  • Zepto
    Javascript Libraries
  • Envoy
    Load Balancers
  • JBoss
    Middleware Software
  • Justworks
    Payroll Management And Benefits Administration
  • Python
    Programming Languages
  • Go
    Programming Languages

Media & News

SwagUp's Email Address Formats

SwagUp uses at least 1 format(s):
SwagUp Email FormatsExamplePercentage
First@swagup.comJohn@swagup.com
53%
First.Last@swagup.comJohn.Doe@swagup.com
32%
First.L@swagup.comJohn.D@swagup.com
13%
First_Last@swagup.comJohn_Doe@swagup.com
2%

Frequently Asked Questions

Where is SwagUp's headquarters located?

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SwagUp's main headquarters is located at 226 Old New Brunswick Road Piscataway, New Jersey 08854 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is SwagUp's official website and social media links?

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SwagUp's official website is swagup.com and has social profiles on LinkedInCrunchbase.

What is SwagUp's NAICS code?

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SwagUp's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does SwagUp have currently?

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As of February 2026, SwagUp has approximately 101 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Revenue Officer (cro): M. F.Chief Swag Shop Officer: T. F.Head Of Technology: N. S.. Explore SwagUp's employee directory with LeadIQ.

What industry does SwagUp belong to?

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SwagUp operates in the Marketing Services industry.

What technology does SwagUp use?

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SwagUp's tech stack includes Google Hosted LibrariesGoogle DriveZeptoEnvoyJBossJustworksPythonGo.

What is SwagUp's email format?

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SwagUp's email format typically follows the pattern of First@swagup.com. Find more SwagUp email formats with LeadIQ.

How much funding has SwagUp raised to date?

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As of February 2026, SwagUp has raised $327K in funding. The last funding round occurred on May 13, 2022 for $327K.

When was SwagUp founded?

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SwagUp was founded in 2017.

SwagUp

Marketing ServicesNew Jersey, United States51-200 Employees

SwagUp is the API-first, full-service platform that empowers HR, Marketing, Sales, and Ops teams to design, automate, and ship high-quality branded merchandise — from onboarding kits and remote employee swag to customer retention packs and event awards.

With SwagUp, you can:
- Launch a custom swag shop or redeem page in minutes and manage inventory, approvals, and global fulfilment from a single dashboard.
- Integrate with your HRIS, CRM, and e-commerce systems for automated swag workflows and seamless brand experiences.
- Leverage our in-house design team, warehousing, kitting, and international shipping so you never worry about production, packaging, or customs.
- Scale from startups to enterprise: trusted by teams that need on-demand swag for remote workforces, global events, and large-scale campaigns.

Whether you’re seeking to boost employee engagement, reward customers, nurture partners, or amplify your brand, SwagUp eliminates the headache of sourcing, storing, and shipping swag so you can focus on delivering experiences — not logistics.

Visit www.swagup.com to schedule a demo and see how we simplify every step of branded merchandise for ambitious teams.

Section iconCompany Overview

Headquarters
226 Old New Brunswick Road Piscataway, New Jersey 08854 United States
Website
swagup.com
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $327K

    SwagUp has raised a total of $327K of funding over 1 rounds. Their latest funding round was raised on May 13, 2022 in the amount of $327K.

  • $50M$100M

    SwagUp's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $327K

    SwagUp has raised a total of $327K of funding over 1 rounds. Their latest funding round was raised on May 13, 2022 in the amount of $327K.

  • $50M$100M

    SwagUp's revenue is estimated to be in the range of $50M$100M

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