Enterprise reach SwagUp is expanding from startups to large enterprises and now sits under BDA following a 2024 acquisition, signaling an opportunity to target global teams, scale programs, and multinational events with a single branded merchandise platform.

Self service growth The launch of SwagUp Shops and self-service storefronts in early 2024 creates a compelling entry point for mid-market and growing companies seeking easy, automated swag solutions that reduce procurement time and boost adoption.

Tech integration With native integrations to HRIS, CRMs, e-commerce and automation tools (Shopify, Klaviyo, Intercom, monday.com, Microsoft ecosystem), there is a clear path to upsell bundled workflows and targeted campaigns for onboarding, rewards, and customer engagement.

Global fulfillment SwagUp highlights warehousing, kitting, international shipping and customs management, enabling cross-border campaigns and high-volume events for multinational clients that require reliable logistics and scalable distribution.

Brand engagement A strong emphasis on employee engagement, customer retention packs, and event awards, combined with a design team and automation, positions SwagUp to cross-sell to HR, marketing and sales teams seeking consistent brand experiences and measurable ROI.