Insights

Innovative Platform SwagUp's comprehensive and user-friendly platform streamlines the creation, management, and distribution of branded merchandise, presenting an attractive solution for companies seeking efficient, hassle-free promotional product services.

Expansion & Recognition Recent launches of self-service swag storefronts alongside industry recognition as a leader reinforce SwagUp’s market position, highlighting opportunities to target growing enterprises and organizations looking for scalable swag solutions.

Strategic Acquisitions The recent acquisition by Bensussen Deutsch & Associates indicates a strategic expansion and increased market influence, opening avenues to collaborate with larger clients or leverage BDA’s distribution network.

Integration Capabilities SwagUp’s seamless integrations with tools like Zapier and its focus on automation enhance its appeal to technology-driven companies investing in digital workflows, creating opportunities for upselling integration services.

Market Opportunity With revenue estimates between 10 and 50 million and participation in industry awards, SwagUp targets mid-sized to large organizations in need of innovative branded merchandise solutions, suggesting a robust potential client base for expansion efforts.

SwagUp Tech Stack

SwagUp uses 8 technology products and services including Google Hosted Libraries, Google Drive, Zepto, and more. Explore SwagUp's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Google Drive
    Document Management Systems
  • Zepto
    Javascript Libraries
  • Envoy
    Load Balancers
  • JBoss
    Middleware Software
  • Justworks
    Payroll Management And Benefits Administration
  • Python
    Programming Languages
  • Go
    Programming Languages

Media & News

SwagUp's Email Address Formats

SwagUp uses at least 1 format(s):
SwagUp Email FormatsExamplePercentage
First@swagup.comJohn@swagup.com
53%
First.Last@swagup.comJohn.Doe@swagup.com
32%
First.L@swagup.comJohn.D@swagup.com
13%
First_Last@swagup.comJohn_Doe@swagup.com
2%

Frequently Asked Questions

Where is SwagUp's headquarters located?

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SwagUp's main headquarters is located at 226 Old New Brunswick Rd, Piscataway, New Jersey 08854, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is SwagUp's official website and social media links?

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SwagUp's official website is swagup.com and has social profiles on LinkedInCrunchbase.

What is SwagUp's NAICS code?

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SwagUp's NAICS code is 5112 - Software Publishers.

How many employees does SwagUp have currently?

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As of October 2025, SwagUp has approximately 201 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Supply Chain Officer - Aquired: P. S.Chief Revenue Officer (cro): M. F.Chief Swag Shop Officer: T. F.. Explore SwagUp's employee directory with LeadIQ.

What industry does SwagUp belong to?

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SwagUp operates in the Software Development industry.

What technology does SwagUp use?

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SwagUp's tech stack includes Google Hosted LibrariesGoogle DriveZeptoEnvoyJBossJustworksPythonGo.

What is SwagUp's email format?

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SwagUp's email format typically follows the pattern of First@swagup.com. Find more SwagUp email formats with LeadIQ.

How much funding has SwagUp raised to date?

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As of October 2025, SwagUp has raised $327K in funding. The last funding round occurred on May 13, 2022 for $327K.

When was SwagUp founded?

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SwagUp was founded in 2017.
SwagUp

SwagUp

Software DevelopmentUnited States201-500 Employees

SwagUp is not just a company; it's a game-changer in the world of promotional products and technology. We understand the challenges businesses face when it comes to creating, managing, and distributing swag. That's why we've redefined the swag experience, making it simpler and more efficient than ever before. At SwagUp, we thrive on simplifying the seemingly complicated process of swag creation and distribution. We specialize in HRIS integrations for HR & Culture professionals and provide services like Swag Shops for communities and employee shops. From ideation to execution, our innovative platform streamlines every step, ensuring a hassle-free experience for our clients. No more juggling multiple vendors or drowning in logistics—SwagUp simplifies the entire journey. Explore a world of possibilities with our user-friendly platform, from creating swag, global distribution, warehousing, redeem links, branded swag shops, and rewards. We make swag simple.

Section iconCompany Overview

Headquarters
226 Old New Brunswick Rd, Piscataway, New Jersey 08854, US
Website
swagup.com
NAICS Code
5112 - Software Publishers
Founded
2017
Employees
201-500

Section iconFunding & Financials

  • $327K

    SwagUp has raised a total of $327K of funding over 1 rounds. Their latest funding round was raised on May 13, 2022 in the amount of $327K.

  • $50M$100M

    SwagUp's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $327K

    SwagUp has raised a total of $327K of funding over 1 rounds. Their latest funding round was raised on May 13, 2022 in the amount of $327K.

  • $50M$100M

    SwagUp's revenue is estimated to be in the range of $50M$100M

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