Insights

Innovative Platform Offerings SwagUp provides a comprehensive, API-first platform that enables companies to easily create, automate, and manage branded merchandise. Its self-service storefronts and integrated workflows make it attractive for organizations looking to scale their swag programs efficiently.

Targeting Growing Companies The launch of SwagUp Shops specifically caters to growing companies seeking scalable, self-service solutions for remote workforce engagement, events, and campaigns. This indicates a strong market opportunity among emerging businesses expanding their promotional efforts.

Industry Recognition & Credibility Repeated recognition as a industry leader and sponsorship of prominent events enhance SwagUp’s credibility, making it appealing for enterprise clients and prospects seeking reliable, award-winning swag management solutions.

Recent Acquisition Advantage Being acquired by Bensussen Deutsch & Associates could open avenues for cross-selling and expanded distribution channels, presenting sales teams with opportunities to leverage an increased customer base and enhanced resources.

Technological Integration SwagUp’s seamless integrations with CRM, HR systems, and automation platforms like Zapier position it as a versatile solution fit for tech-savvy organizations aiming to streamline their promotional logistics within existing workflows.

SwagUp Tech Stack

SwagUp uses 8 technology products and services including CompTIA Security+, Elastic stack (ELK), Emotion, and more. Explore SwagUp's tech stack below.

  • CompTIA Security+
    Certificates
  • Elastic stack (ELK)
    Data Management
  • Emotion
    Javascript Frameworks
  • Zepto
    Javascript Libraries
  • Pardot
    Marketing
  • Justworks
    Payroll Management And Benefits Administration
  • Linux
    Programming Languages
  • C#
    Programming Languages

Media & News

SwagUp's Email Address Formats

SwagUp uses at least 1 format(s):
SwagUp Email FormatsExamplePercentage
First@swagup.comJohn@swagup.com
52%
First.Last@swagup.comJohn.Doe@swagup.com
32%
First.L@swagup.comJohn.D@swagup.com
15%
First_Last@swagup.comJohn_Doe@swagup.com
1%

Frequently Asked Questions

Where is SwagUp's headquarters located?

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SwagUp's main headquarters is located at 226 Old New Brunswick Road Piscataway, New Jersey 08854 United States. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is SwagUp's official website and social media links?

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SwagUp's official website is swagup.com and has social profiles on LinkedInCrunchbase.

What is SwagUp's NAICS code?

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SwagUp's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does SwagUp have currently?

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As of June 2026, SwagUp has approximately 99 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Revenue Officer (cro): M. F.Chief Swag Shop Officer: T. F.Head Of Technology: N. S.. Explore SwagUp's employee directory with LeadIQ.

What industry does SwagUp belong to?

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SwagUp operates in the Marketing Services industry.

What technology does SwagUp use?

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SwagUp's tech stack includes CompTIA Security+Elastic stack (ELK)EmotionZeptoPardotJustworksLinuxC#.

What is SwagUp's email format?

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SwagUp's email format typically follows the pattern of First@swagup.com. Find more SwagUp email formats with LeadIQ.

How much funding has SwagUp raised to date?

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As of June 2026, SwagUp has raised $327K in funding. The last funding round occurred on May 13, 2022 for $327K.

When was SwagUp founded?

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SwagUp was founded in 2017.

SwagUp

Marketing ServicesNew Jersey, United States51-200 Employees

SwagUp, located at 226 Old New Brunswick Road in Piscataway, New Jersey, operates in the marketing services sector as an API-first, full-service platform that enables HR, marketing, sales, and operations teams to design, automate, and ship branded merchandise. It supports programs ranging from onboarding kits and remote employee swag to customer retention packs and event awards. Key capabilities include launching a custom swag shop or redemption page quickly, managing inventory, approvals, and global fulfilment from a single dashboard, and integrating with HRIS, CRM, and e-commerce systems to automate swag workflows. SwagUp provides in-house design, warehousing, kitting, and international shipping to handle production, packaging, and customs, servicing startups through enterprise-scale teams. Recent developments include the December 2024 acquisition by Bensussen Deutsch & Associates, Inc., and the February 2024 launch of SwagUp Shops, a self-service swag storefront solution.

Section iconCompany Overview

Headquarters
226 Old New Brunswick Road Piscataway, New Jersey 08854 United States
Website
swagup.com
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $327K

    SwagUp has raised a total of $327K of funding over 1 rounds. Their latest funding round was raised on May 13, 2022 in the amount of $327K.

  • $50M$100M

    SwagUp's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $327K

    SwagUp has raised a total of $327K of funding over 1 rounds. Their latest funding round was raised on May 13, 2022 in the amount of $327K.

  • $50M$100M

    SwagUp's revenue is estimated to be in the range of $50M$100M

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