Insights

E-Commerce Leadership SWELL is a pioneering online action sports retailer with a strong market presence and a dedicated customer base attracted to surf and beach lifestyle products, presenting opportunities to expand partnerships with brands seeking targeted digital retail solutions.

Global Content Network Being part of the SurfStitch Group grants access to a broad media and content platform across multiple countries, offering avenues to cross-promote products and engage an international audience interested in surf and action sports lifestyles.

Technology Integration Utilizing a tech stack including Criteo, Bazaarvoice, and Google Fonts API indicates openness to innovative digital marketing and personalization tools, facilitating upselling, customer engagement, and increased conversion opportunities.

Growth and Expansion As a company with growth potential in a competitive market, SWELL can benefit from targeted outreach to adjacent lifestyle brands and emerging athletes, leveraging its curated product selection and content-driven marketing to drive sales.

Market Alignment Similar companies with revenues between 100 million and 250 million and a focus on digital and content-driven retail provide a benchmark for sales strategies, and represents a clear segment for potential collaboration or value-added partnerships.

SWELL Tech Stack

SWELL uses 8 technology products and services including Criteo, Bazaarvoice Curation, MySQL, and more. Explore SWELL's tech stack below.

  • Criteo
    Advertising
  • Bazaarvoice Curation
    Content Management System
  • MySQL
    Database
  • Google Fonts API
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • Venmo
    Payment Processing
  • PHP
    Programming Languages
  • Greenhouse
    Recruitment Marketing

Media & News

SWELL's Email Address Formats

SWELL uses at least 1 format(s):
SWELL Email FormatsExamplePercentage
FLast@swell.comJDoe@swell.com
38%
First@swell.comJohn@swell.com
21%
Last@swell.comDoe@swell.com
3%
FLast@swell.comJDoe@swell.com
38%

Frequently Asked Questions

Where is SWELL's headquarters located?

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SWELL's main headquarters is located at 121 Waterworks Way, Suite 101. The company has employees across 5 continents, including North AmericaSouth AmericaEurope.

What is SWELL's phone number?

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You can contact SWELL's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SWELL's stock symbol?

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SWELL is a publicly traded company; the company's stock symbol is DSWL.

What is SWELL's official website and social media links?

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SWELL's official website is swell.com and has social profiles on LinkedInCrunchbase.

How much revenue does SWELL generate?

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As of December 2025, SWELL's annual revenue is estimated to be $42M.

What is SWELL's NAICS code?

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SWELL's NAICS code is 44-45 - Retail Trade.

How many employees does SWELL have currently?

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As of December 2025, SWELL has approximately 82 employees across 5 continents, including North AmericaSouth AmericaEurope. Key team members include Owner: F. T.Owner: K. K.Partner: J. P.. Explore SWELL's employee directory with LeadIQ.

What industry does SWELL belong to?

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SWELL operates in the Retail industry.

What technology does SWELL use?

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SWELL's tech stack includes CriteoBazaarvoice CurationMySQLGoogle Fonts APIjQuery MigrateVenmoPHPGreenhouse.

What is SWELL's email format?

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SWELL's email format typically follows the pattern of FLast@swell.com. Find more SWELL email formats with LeadIQ.

How much funding has SWELL raised to date?

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As of December 2025, SWELL has raised $3M in funding. .

When was SWELL founded?

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SWELL was founded in 1999.

SWELL

RetailCalifornia, United States51-200 Employees

SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail).  

As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers.

We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group.

SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech!  The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF.

Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.

Section iconCompany Overview

Headquarters
121 Waterworks Way, Suite 101
Phone number
Website
swell.com
Stock Symbol
DSWL
NAICS Code
44-45 - Retail Trade
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $3M

    SWELL has raised a total of $3M of funding over 1 rounds. .

  • $100M$250M

    SWELL's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $3M

    SWELL has raised a total of $3M of funding over 1 rounds. .

  • $100M$250M

    SWELL's revenue is estimated to be in the range of $100M$250M

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