Growing PR niche Switched On is a small to mid-sized consumer lifestyle PR agency (11-50 employees) with experience launching products and driving media coverage across traditional and digital channels. This suggests opportunities to upsell broader integrated campaigns, media training, and digital storytelling services to scale client reach.

UK market focus Based in Brighton and active in the UK with a recent connected kitchen scale launch, the agency demonstrates strength in consumer tech and lifestyle products. Sales opportunities exist in partnerships or retainer work with UK consumer brands seeking PR, influencer, and launch support.

Tech stack leverage Their tech stack includes WordPress, Shopify, and RSS integration, indicating comfort with e-commerce and content-driven campaigns. This presents a path to offer digital PR tied to product launches, content marketing, and on-site media coverage that drives traffic and conversions.

Revenue range Reported revenue is under $1M, signaling a boutique agency with potential for scalable services. Prospects could include retainer-based expanded PR programs, performance-driven campaigns, and cross-sell of media relations alongside experiential and influencer services.

Founders-led growth Founded in 2015 by Carl Steer and Lauren Libin, the agency emphasizes strengthening stories through creativity and practical execution. This suggests an opportunity to position as a strategic partner for brands seeking high-impact, story-driven campaigns and potential expansion into adjacent markets or services.