Symphony Advanced Media

Market ResearchCalifornia, United States11-50 Employees

Symphony Advanced Media (SymphonyAM) is a leading media research and data technology firm that measures integrated cross-media consumption and resulting behaviors, enabling advertisers, agencies and publishers to optimize media strategies and maximize advertising performance. Our founding principles include: - Unparalleled focus on individual, single-source, real-time cross-media measurement - A firm belief that passive measurement is better than stated measurement - Commitment to reaching new levels of advertising effectiveness accuracy SymphonyAM's methodologies and technologies move beyond the current industry standards of siloed media measurement and ad effectiveness approaches that fail to address the new realities of cross- media behavior. Our proprietary data platform, SymphonyAM MediaPulse, facilitates wholly new approaches in cross-media measurement technology, including the creation of: - Mobile app technology that leverages novel innovations in passively tracking simultaneous exposure to television, online, social and mobile media - Ad effectiveness survey methodologies generate significantly more reliable test and control groups, resulting in heightened accuracy in lift metrics Learn more about us at www.symphonyam.com

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