Symphony Advanced Media

Market ResearchCalifornia, United States11-50 Employees

Symphony Advanced Media (SymphonyAM) is a market research firm that measures cross-media exposure and the resulting behaviors to inform advertising decisions. Its clients include advertisers, agencies, and publishers seeking to optimize media strategies and improve advertising performance. The company emphasizes real-time, single-source cross-media measurement and relies on passive measurement to enhance data accuracy beyond traditional siloed approaches.

Its proprietary platform, SymphonyAM MediaPulse, supports cross-media measurement by tracking how audiences engage across television, online, social, and mobile contexts. Based in San Francisco, California, the firm positions itself as a relatively small to mid-sized player in the market research industry, serving clients navigating an increasingly integrated media landscape.

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