Brand Tracking+ Launch MarketCast recently launched Brand Tracking+, a transformative brand research solution. This presents an opportunity for sales professionals to offer innovative brand tracking services to clients looking to enhance their brand strategies.

Cross-Platform Ad Measurement With the introduction of cross-platform advertising measurement, MarketCast now provides a comprehensive solution to measure ad recall and resonance across various media channels. Sales representatives can leverage this offering to pitch integrated advertising measurement services to clients seeking actionable insights for their campaigns.

New Commercial Leader MarketCast's addition of a Commercial Leader focused on the technology sector signals an opportunity for sales development. This hire indicates MarketCast's commitment to expanding research and advertising measurement services within the tech industry, offering a potential sales avenue for tech-focused clients.

Key Personnel Appointments The appointment of key personnel like Marisa McMahon and Debra Meyer in client service and revenue roles highlights MarketCast's strategic focus on enhancing customer relationships and revenue growth. Sales professionals can capitalize on these new appointments to foster partnerships and drive sales initiatives effectively.

Market Expansion Initiatives MarketCast's consistent efforts in launching new research products and expanding into technology sectors present an opportunity for sales professionals to tap into evolving market trends. By aligning sales strategies with MarketCast's expansion goals, sales teams can explore new revenue streams and engage with a broader client base.