Insights

Strong Niche Focus Taking Shape’s specialization in plus-size fashion for women who celebrate their curves presents a significant opportunity to expand product offerings or introduce complementary accessories to deepen customer engagement and boost sales.

Expanding Retail Presence With over 160 locations across Australia and New Zealand, there is potential to enhance in-store experiences such as personalized styling services or exclusive collections, creating avenues for increased foot traffic and higher conversion rates.

Brand Collaborations Partnering with high-profile figures like Casey Donovan demonstrates the brand’s appeal and influence, providing opportunities to co-create limited editions or special campaigns that attract new demographics and increase brand loyalty.

Digital Engagement Leveraging their existing tech stack and online platform, Taking Shape can further personalize digital shopping experiences, introduce virtual styling consultations, or loyalty programs to drive e-commerce growth and customer retention.

Market Trend Alignment The growth of inclusive and body-positive fashion trends signals a broader market opportunity for Taking Shape to lead innovative marketing campaigns, expand into new product categories, and attract a larger, more diverse customer base.

Taking Shape Tech Stack

Taking Shape uses 8 technology products and services including Trident AB, jQuery CDN, Cloudflare CDN, and more. Explore Taking Shape's tech stack below.

  • Trident AB
    A/B Testing
  • jQuery CDN
    Content Delivery Network
  • Cloudflare CDN
    Content Delivery Network
  • JSON-LD
    Javascript Frameworks
  • Element UI
    Javascript Frameworks
  • Salesforce Service Cloud
    Live Chat
  • DHL
    Transportation And Fleet Management
  • Google Analytics
    Web Analytics

Taking Shape's Email Address Formats

Taking Shape uses at least 1 format(s):
Taking Shape Email FormatsExamplePercentage
First.Last@takingshape.comJohn.Doe@takingshape.com
49%
FirstLast@takingshape.comJohnDoe@takingshape.com
1%
First.MiddleLast@takingshape.comJohn.MichaelDoe@takingshape.com
1%
First.Last@takingshape.comJohn.Doe@takingshape.com
49%

Frequently Asked Questions

What is Taking Shape's official website and social media links?

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Taking Shape's official website is takingshape.com and has social profiles on LinkedIn.

What is Taking Shape's SIC code NAICS code?

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Taking Shape's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 44-45 - Retail Trade.

How many employees does Taking Shape have currently?

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As of December 2025, Taking Shape has approximately 1K employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Chief Information Officer: A. J.Head Of Brand And Marketing: E. S.Head Of Digital And Customer Experience: S. C.. Explore Taking Shape's employee directory with LeadIQ.

What industry does Taking Shape belong to?

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Taking Shape operates in the Retail industry.

What technology does Taking Shape use?

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Taking Shape's tech stack includes Trident ABjQuery CDNCloudflare CDNJSON-LDElement UISalesforce Service CloudDHLGoogle Analytics.

What is Taking Shape's email format?

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Taking Shape's email format typically follows the pattern of First.Last@takingshape.com. Find more Taking Shape email formats with LeadIQ.

When was Taking Shape founded?

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Taking Shape was founded in 1985.

Taking Shape

RetailVictoria, Australia1001-5000 Employees

Taking Shape is unique, eclectic and fabulous fashion. Our pursuit of a dynamic and awesome customer experience builds understanding, friendship and belonging, so that our tribe always look amazing and feel confident in everything they do. 

We began as Taking Shape in 1985 and over the past three decades have expanded our range to include; TS, Virtuelle, Special Editions, Corporate wear, PM,Black Tie, Swim, Active, SleepwearShoes and Accessories. . Offering a size range of 12 - 24, we pride ourselves on being a one-stop-shop for women who want to celebrate their curves. 

We have over 160 locations in Australia & New Zealand where you can find our ranges, including; Boutiques, Myer Concept Stores, Clearance Outlets and Online at TakingShape.com. 

With over 150 years combined experience, Plus Size is not an afterthought; it's our designers' only thought. We strive to make fashion that fits well and makes you feel fabulous. Our unique styling, prints and colours translate the latest trends to suit the curvy figure, and combined with our own avant-garde twist that allows you to connect this season's range to the next.

At Taking Shape we keep our customers at the heart of everything we do. From Personal Styling Experiences and Girls Night Out store events to One Day Only Pop Up Shops we endeavour to provide fashion & styling that reflects the quirkiness, personality and joy for life that is the Taking Shape woman.

Section iconCompany Overview

SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
44-45 - Retail Trade
Founded
1985
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    Taking Shape's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Taking Shape's revenue is estimated to be in the range of $25M$50M

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