Insights

Size-Inclusive Fashion Range Taking Shape offers a diverse range of size 12-24 fashion, catering to a segment seeking celebratory and stylish clothing for curvy figures. This unique selling point can be leveraged to attract customers looking for inclusive and fashionable options.

Multi-Channel Retail Presence With over 160 physical locations and an online store, Taking Shape has established a strong multi-channel retail presence across Australia and New Zealand. This widespread coverage offers multiple touchpoints for potential sales and customer engagement.

Customer-Centric Approach Having a strong focus on providing personalized experiences, such as Personal Styling Experiences and exclusive store events, Taking Shape showcases a commitment to understanding and meeting customer needs. Utilizing this customer-centric approach can lead to increased sales and brand loyalty.

Tech Integration for Enhanced Service Utilizing tech solutions like Salesforce Service Cloud and other tools for advertising and logistics, Taking Shape demonstrates a commitment to efficiency and customer service. Leveraging these tech integrations can streamline operations, improve customer interactions, and drive potential sales growth.

Competitive Landscape Analysis By understanding competitors like Avenue, ModCloth, and ELOQUII, who also cater to the plus-size market, Taking Shape can identify unique selling points and market differentiators. This analysis can help in crafting targeted sales strategies to position Taking Shape effectively in the competitive landscape.

Taking Shape Tech Stack

Taking Shape uses 8 technology products and services including Microsoft Advertising, Google Hosted Libraries, jQuery CDN, and more. Explore Taking Shape's tech stack below.

  • Microsoft Advertising
    Advertising
  • Google Hosted Libraries
    Content Delivery Network
  • jQuery CDN
    Content Delivery Network
  • Google Font API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Salesforce Service Cloud
    Live Chat
  • Australia Post
    Logistics
  • DHL
    Transportation And Fleet Management

Media & News

Taking Shape's Email Address Formats

Taking Shape uses at least 1 format(s):
Taking Shape Email FormatsExamplePercentage
First.Last@takingshape.comJohn.Doe@takingshape.com
49%
FirstLast@takingshape.comJohnDoe@takingshape.com
1%
First.MiddleLast@takingshape.comJohn.MichaelDoe@takingshape.com
1%
First.Last@takingshape.comJohn.Doe@takingshape.com
49%

Frequently Asked Questions

Where is Taking Shape's headquarters located?

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Taking Shape's main headquarters is located at 96 Herbert Street Northcote, Victoria 3070 AU. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Taking Shape's official website and social media links?

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Taking Shape's official website is takingshape.com and has social profiles on LinkedIn.

How much revenue does Taking Shape generate?

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As of November 2024, Taking Shape's annual revenue reached $750M.

How many employees does Taking Shape have currently?

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As of November 2024, Taking Shape has approximately 1K employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Chief Information Officer: A. J.Head Of Brand And Marketing: E. S.Head Of Digital And Customer Experience: S. C.. Explore Taking Shape's employee directory with LeadIQ.

What industry does Taking Shape belong to?

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Taking Shape operates in the Retail industry.

What technology does Taking Shape use?

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Taking Shape's tech stack includes Microsoft AdvertisingGoogle Hosted LibrariesjQuery CDNGoogle Font APIjQuerySalesforce Service CloudAustralia PostDHL.

What is Taking Shape's email format?

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Taking Shape's email format typically follows the pattern of . Find more Taking Shape email formats with LeadIQ.

When was Taking Shape founded?

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Taking Shape was founded in 1985.
Taking Shape

Taking Shape

RetailVictoria, Australia1001-5000 Employees

Taking Shape is unique, eclectic and fabulous fashion. Our pursuit of a dynamic and awesome customer experience builds understanding, friendship and belonging, so that our tribe always look amazing and feel confident in everything they do. 

We began as Taking Shape in 1985 and over the past three decades have expanded our range to include; TS, Virtuelle, Special Editions, Corporate wear, PM,Black Tie, Swim, Active, SleepwearShoes and Accessories. . Offering a size range of 12 - 24, we pride ourselves on being a one-stop-shop for women who want to celebrate their curves. 

We have over 160 locations in Australia & New Zealand where you can find our ranges, including; Boutiques, Myer Concept Stores, Clearance Outlets and Online at TakingShape.com. 

With over 150 years combined experience, Plus Size is not an afterthought; it's our designers'​ only thought. We strive to make fashion that fits well and makes you feel fabulous. Our unique styling, prints and colours translate the latest trends to suit the curvy figure, and combined with our own avant-garde twist that allows you to connect this season's range to the next.

At Taking Shape we keep our customers at the heart of everything we do. From Personal Styling Experiences and Girls Night Out store events to One Day Only Pop Up Shops we endeavour to provide fashion & styling that reflects the quirkiness, personality and joy for life that is the Taking Shape woman.

Section iconCompany Overview

Headquarters
96 Herbert Street Northcote, Victoria 3070 AU
Founded
1985
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$1B

    Taking Shape's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Taking Shape's revenue is in the range of $100M$1B

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