Plus size focus Taking Shape specializes in plus-size fashion with a size range of 12-24 and a dedicated design focus on flattering fits for curvy figures, presenting a clear opportunity to upsell within the growing inclusive fashion segment.

Extensive retail footprint With over 160 locations across Australia and New Zealand plus online presence, there are multiple touchpoints for cross-channel promotions, in-store events, and targeted regional campaigns to boost sales and loyalty.

Brand partnerships Recent collaborations and campaigns, including a heritage tie-in with Casey Donovan and wardrobe wellness messaging, indicate receptiveness to influencer-led initiatives and co-branded experiences that can drive traffic and new customer acquisition.

Omni-channel readiness The blend of boutiques, department store concept spaces, outlets, and e-commerce suggests opportunities to optimize omnichannel experiences, such as buy-online-pickup-in-store promotions and cohesive mobile-assisted shopping.

Growth potential Revenue is in the mid-range for niche plus-size retailers, signaling room to scale through new product lines (beyond apparel) like swim, active, sleepwear, shoes and accessories, as well as targeted B2B corporate wear offerings.