Smallcrew footprint Target Tanner Materials as a low-employee, high-potential partner for bundled flooring and cabinet projects in Phoenix, highlighting agile collaboration and personalized service to win larger contractor accounts.

Midmarket focus Position to address mid-sized construction teams with scale needs that align with their revenue range, offering discounts on volume flooring orders and quick-turn cabinet solutions to secure repeat business.

Digital readiness Leverage their existing Cloudflare stack to propose streamlined online ordering, project quotes, and digital product catalogs, reducing procurement friction for contractors and improving win rates.

Expansion potential Identify opportunities to expand product lines or services beyond tiles into full surface finishing packages, including cabinets, underlayment, and installation services to increase share of wallet.

Competitive positioning Differentiate from larger players by emphasizing local Phoenix presence, responsive service, and tailored solutions for small to mid-market builders, aiming to convert competitors’ project opportunities into Tanner’s contracts.