Strong Market Presence Targeted Lending Co. has been operational for over 25 years, establishing itself as a trusted provider of tailored equipment financing solutions for small and medium-sized businesses across diverse industries, indicating a stable customer base and a reliable reputation.

Recent Technological Innovations The company's recent launch of a TPO portal, along with enhancements like the Pick Your Own Pricing Calculator and a new portfolio purchasing desk, presents opportunities to upsell or cross-sell additional digital financial tools and services to current clients.

Strategic Funding Growth Securing a $50 million credit facility from Wells Fargo and forming strategic partnerships such as with Velocity Equipment Finance highlight the company's expanding financial capacity, opening avenues to propose larger or more complex financing solutions to existing and prospective clients.

Expanding Service Offerings Targeted Lending's focus on equipment financing for various sectors—including IT, healthcare, construction, and transportation—creates potential sales opportunities by targeting businesses in these high-demand markets that are seeking tailored funding solutions.

Competitive Positioning With revenue comparable to similarly sized competitors like Marlin Capital Solutions and TimePayment, Targeted Lending can leverage its long-standing industry experience and recent technological enhancements to differentiate itself and capture additional market share in the small to mid-market financing space.