Global reach TBO Holidays operates in over 100 countries with a vast network of more than 60,000 travel agents, presenting a broad potential for cross-border partnerships and channel sales to expand distribution and drive volume.

Strong hotel aggrement With access to over 700,000 properties and competitive rates, there is a clear upsell opportunity to upsell premium inventory to agents targeting higher-margin corporate and leisure bookings.

Loyalty & incentives Existing loyalty program collaborations through Giift and travel agent-focused initiatives suggest opportunities to pitch enhanced loyalty solutions, reward programs, and co-branded campaigns to deepen partner engagement and repeat business.

Tech enablement A tech stack including a Roamer mobile app, real-time itineraries, and integration with platforms like Google ADS, AWS, and Segment indicates a strong foundation to offer toolkits, white-labeled solutions, and performance marketing services to agents.

Strategic partnerships Recent partnerships with Taiba Holding and Saudi Tourism Forum presence signal openness to regional expansions and large-scale B2A collaborations, presenting a path to target MENA-based TMCs, travel networks, and hotelier partners for co-marketing and distribution deals.