Acquisition synergies NetFortris was acquired by Sangoma in 2022, unlocking expanded services such as SD-WAN, network connectivity, and managed network security that can be cross-sold to existing Telecom customers and SMBs seeking integrated cloud communications and secure connectivity.

Cloud and security The company focuses on end-to-end managed cloud communications and network security, presenting upsell opportunities around hosted voice, SIP trunking, SD-WAN, and Fortress Secure Office bundles to SMBs and mid-market clients looking to simplify IT estates.

Sales leadership Recent leadership additions in sales leadership roles indicate a push to scale, channel-driven growth, and accelerated go-to-market efforts; leverage this to partner on co-selling and expanded channel programs.

Cost and productivity Historically positioned to reduce costs and boost employee productivity by moving away from legacy PBX and data equipment; target cost-conscious organizations migrating to modern cloud communications and integrated security.

Financial and market position Revenue range and awards for customer experience suggest a solid mid-market footprint with room to grow; propose solutions that scale with mid-sized firms seeking reliable, secure, and cost-efficient communications platforms.